Exhibitors invest heavily in participating in the Canton Fair, but they cannot get orders, which is quite distressing. However, it is worth thinking from another perspective: Is everyone’s method not efficient enough? Perhaps it is necessary to adjust the strategy to make the exhibition more effective. Let’s take a look at the methods for exhibitors at the Canton Fair to get orders efficiently.
1. When selecting target customers, exhibitors should avoid these hurried tourists. Instead, exhibitors should focus on restaurants, lounges and smoking areas around restaurants. In these places, the pace of customers will be relatively slow, which can not only slow down the pace and communicate with customers calmly (no rush to exchange business cards or show catalogs), but also the dense customers in these areas are likely to be directly related to the exhibitors’ industry.
2. Don’t rush to sell products and services to customers, but dress yourself up as a buyer (dragging a suitcase instead of holding a pile of flyers, more like a supplier visiting the exhibition). Start with a relaxed chat.
3. Infect the other party with a confident, cheerful attitude and a sunny smile. Before communicating with the other party, it is better to look into the other party’s eyes and show a sincere smile. As long as the other party does not evade, or even gives a positive response, and then initiates a conversation, the probability of being rejected will be reduced. After all, a smile has a charming charm that can quickly convey a happy and friendly atmosphere.
4. Customers come from afar, and in the unfamiliar Chinese environment, various thorny problems will inevitably arise, such as the network cannot be connected, file processing is blocked, and the booth cannot be found. At this time, if someone can lend a helping hand and help them in time, they can easily establish trust and connection between people.
5. Exhibitors should not be limited to one exhibition hall, but should visit several exhibition halls, because many customers make multi-category purchases. General visits can increase the chances of meeting a large number of potential customers.
6. Learn to observe the customer’s expression and reaction keenly to determine whether to continue the conversation. Do not entangle these uninterested or uninterested customers, and change the target quickly.
7. For high-quality customers, or customers who get business cards, you can inquire about the other party’s scale and transaction status on the spot through the network.
8. After the exhibition, be sure to carefully comb and classify the collected customer data. Customers can be divided into key customers, ordinary customers and non-potential users, and entered into CRM for management. Yijiaju GPM’s CRM can help you clearly classify and leanly manage customers, and seamlessly connect with customs data to directly analyze and develop customers. For users who push inquiry requests after communication at the exhibition, prices should be replied in time, and telephones and instant messaging tools should be ensured to be unobstructed, so that customers can contact you at any time.
This article provides methods for exhibitors at the Canton Fair to efficiently get orders, including selecting target customers, playing the role of buyers, communicating with customers with a confident smile, providing help, visiting exhibition halls more often, etc. It also introduces the key points of customer management after the exhibition. Improve the effect of exhibition by adjusting strategies.