Exhibitors are preparing carefully for the Canton Fair. In order to invite customers to visit their booths, invitation letters are essential. Different customer invitation letters have different writing styles. Here’s a look at the invitation letter template that exhibitors use to invite customers:
Invitation letter to invite potential users who have participated in the Canton Fair:
Dear xxx,
I just want to let you know that we will be participating in the xxxth China Import and Export Fair (Canton Fair) again this year.
You can find us at xxx.
If you’re coming back to this year’s show, we’d love to have you. I’d like to show you our new products and hear about what your company has done over the last year.
Hope to see you there!
Best regards,
xxx
Inviting other customers:
Dear xxx,
We’re excited to announce that [ABC Company] will be attending xxx China Import and Export Fair (Canton Fair) this year in xxx！
We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.
If you’ll also be in attendance, we’d love to catch up! Stop by xxx and say hi.
Best regards,
XXX
Invite old customers:
Dear xxx,
At the xxx China Import and Export Fair (Canton Fair) this year, our booth xxx will feature [New Product name]. This is unlike any show we’ve done before and can’t wait for you to see it.
Our booth will also feature:
1.[Insert something you give away for free]
2.[Insert entertainment that will be on the stand]
Friendly members of our team are ready to answer any questions you may have.
Hope to see you there!
Best regards,
xxx
When facing different customers, the way of writing invitation letters should also be different. For potential customers, the invitation letter should be full of temptation and attraction, showing the opportunity and potential benefits of cooperation; for other customers, the invitation letter should show respect and sincerity, and convey the friendly relationship between partners; and for old customers, it should be full of gratitude, expressing gratitude for long-term support and the desire for more cooperation in the future. Every invitation letter is an opportunity for business communication, and careful handling will help to establish a good cooperative relationship.