As a unique platform in the field of international trade, the Canton Fair attracts companies from all over the world to participate in the exhibition. In order to stand out at this important exhibition, exhibitors will make full preparations. Let’s take a look at how the exhibitors of the Canton Fair prepare?
1. First, prepare excellent products and copywriting in advance
Put the best products in the most eye-catching place. At the same time, in the copywriting of product keywords and detailed descriptions, you must repeatedly scrutinize. It is recommended to refer to Alibaba International Station and Google Keyword Tools to find long-tail words and hot words to cater to the focus of buyers.
In addition, in the company profile column, try to show all the strengths of the company, such as factories, workshops, certifications, honors, team style, etc., so that suppliers can know at a glance that it is a strong company.
Secondly, exquisite pictures are crucial
The pictures should also be exquisite. In the past, offline exhibitions were real, while online displays, rough pixels would greatly affect the appearance. It is best to have a 360-degree display, ultra-definition and PS beautification, so that suppliers will increase their desire to buy.
If the foreign trade company has the ability, it should also shoot short videos of corporate promotion or brand promotion and put them in the exhibition area. Video display can provide a lot of data at the sound and subtitle level. But it is not suitable for long videos. Most people are not interested in watching corporate promotional videos for nearly an hour.
Third, the preparation of live broadcast room and equipment
The advantage of live broadcast is that it can attract customers to stay longer. Just like offline exhibitions, the longer the supplier stays at the booth, the higher the probability of transaction.
For the preparation of the live broadcast room, it is recommended to choose multiple scenes. For example, the sample room should be well arranged, the factory and workshop should be properly promoted, and the display points should be arranged in advance.
At the same time, since it is a 24-hour live broadcast, if the anchor cannot be present at certain times, establishing a workshop live broadcast system is also a temporary measure.
The procurement of live broadcast tools is not complicated. Generally, it is a background light, a mobile phone back clip, and a tripod. It can be purchased on Taobao and equipped with 1-2 public mobile phones with surveillance cameras. Equip data streams or WiFi in advance, and don’t get too stuck.
Fourth, excellent anchors are indispensable
If it is a European and American company, fluent English and a prominent anchor image are necessary. Although many companies are doing foreign trade, it is not easy to give a two-hour English introduction. This is a great test of the soft power of foreign trade companies.
It also takes a lot of time to prepare the script in advance. Not everyone is a KOL. Facing the camera and customer inquiries, many people will be nervous and unable to speak clearly, and eventually lose the trust of buyers.
If the company’s foreign trade salesman’s English is not good enough, it is recommended to hire a part-time anchor to operate. The cost should not be particularly high, but the foreign language must be very good.
Understand how exhibitors at the Canton Fair prepare, including preparing high-quality products and copywriting, making exquisite pictures, arranging the live broadcast room, and selecting excellent anchors. These are all important factors for standing out at the Canton Fair.