The Canton Fair is an important trade platform that attracts buyers and sellers from all over the world. Here, you can not only learn the latest market dynamics and trends, but also promote orders and cooperation. There are many secrets to the Canton Fair that are worth exploring. Let’s take a look at the secrets of Canton Fair merchants to promote orders.
Early appointment with customers
If you go to the exhibition and have a booth, you must tell all your customers.
Whether you use search engine advertising, social networks, or other platforms to promote, hang up all the exhibition information! While notifying old customers, it can also attract some new customers to come here.
Send an invitation letter before each departure. There are generally two ways to send an invitation letter to a customer. One is a simple email notification to tell the customer the specific booth number.
If it is a very important customer, it is usually sent by international express with corporate gifts attached. The process of sending an invitation letter is also a process of displaying the corporate image and connecting with customer feelings. If it is an old customer, the company should also clarify some transaction terms of the wish list in the process of sending the invitation letter, paving the way for the exhibition site and future customers to come to the factory to place orders.
Store product knowledge
In an exhibition, when there are many people, everyone is busy and no one will help you to receive customers, especially newcomers. Therefore, you must reserve your own product knowledge (product parameters, price trends, relevant certificates, test results, etc.), and professionalism is always the best weapon!
Collect physical samples
If you are a trader, go to the factory to collect typical samples and remember to bring a camera. There are not many samples, but they must be fine. If you can’t bring samples, you must take pictures. Do a good job of sample classification and numbering, and calculate the supply price.
How to use a mobile phone?
It comes with a business card management APP. After scanning the business card, it is directly converted into the address book storage format and stored in the mobile phone; whatsapp software, viber, kakaotalk, line, facebook, etc. These software allow you to find customers and contact customers for free.
Open the global connection service, and save the mobile phone numbers of customers who you think are important users or who clearly tell you that they will attend the exhibition. It is recommended to use a mobile VPN to always care about the dynamics of customers. You can log in to Facebook and Twitter at any time to understand the dynamics of customers.
Prepare a record book and a binding machine
The record book is used to record every concern of the customer. Leave two pages for each customer independently, talk to the customer, and record. On the one hand, it is conducive to their follow-up tracking, and on the other hand, the customer will feel valued.
The stapler is used to staple business cards. The information of each customer is stapled together with the customer’s business card, which is convenient for later sorting and there will be no confusion.
During
The key point of the exhibition site is to be flexible. Generally speaking, when the customer sees the product and the booth for more than 5 seconds, the salesperson should greet him face to face. Maybe some customers are not firm enough. Good salespeople will suggest that customers try to sit down, and at the same time introduce the most attractive products to customers at the first time.
It is recommended to write the key points of the customer’s transaction core in a notebook for business analysis. Everyone should treat customers sincerely, whether they are European customers or small country customers.
This article shares 5 secrets to facilitate orders at the Canton Fair, including early appointments with customers, storage of product knowledge, collection of samples, use of mobile phones for contact, and preparation of record books. By using these secret weapons properly, merchants can attract buyers at the Canton Fair and successfully close orders.