When buyers search by keywords and open the result page, the first thing they see is the main image of the product. The main image is the first impression that the product gives to buyers. According to the first impression effect, it will occupy a dominant position in the minds of buyers, which is why many websites continue to optimize the main image of products. The content that can be placed in the main image includes brand logo, product price, and promotional words.
Main image background design
In the era of visual marketing, the design of the main image background is essential to get buyers’ clicks. The background of the main image is very important. During the display of the product, the main image competes with other products above, below, and on the left and right. The background of the main image is what people notice at first glance, so it must be clearly different from others. The more attention it pays, the more likely it is to be clicked. There are many types of backgrounds for the main image of the product to choose from.
(1) Pure color background. A pure white background can make the product look simple and beautiful, and it can also highlight the color and characteristics of the product itself. A gray background can create a sense of space and sometimes make the product look more textured. According to the different gray levels, it can be divided into light gray, silver gray, dim gray and dark gray. The darker the gray level, the darker the main image looks.
(2) Life background. Indoor life background can make the product look less monotonous and create a sense of reality and life. Outdoor life background is usually used for clothing products. Commercial streets, parks and buildings can all serve as backgrounds.