The homepage of the store in Alibaba International Station is the entrance page of the store. It is the central place for sellers to show the overall brand image of the store to buyers, and it is also a transit station for store traffic. A beautiful and attractive homepage will make buyers stay in the online store for a longer time, and finally promote buyers to place orders. Therefore, in the visual marketing of the online store, the design of the homepage is of paramount importance.
The homepage of the store generally displays the content of the catalog nature. When designing, it is necessary to make it easy for consumers to understand the store and guide users to browse other products in the store. The design of the homepage mainly includes planning the decoration style of the online store, designing the page layout of the online store, determining the color scheme of the homepage, designing the store sign and navigation bar, designing the store banner and promotional posters, and displaying products on the homepage.
Planning the decoration style of the online store
Before designing the homepage of the online store, you must first determine the decoration style of the online store. The style of the online store is usually determined by the type of products sold, so clarifying the product positioning is an indispensable link.
First, analyze the consumer groups of the store products. Once the age group and consumption characteristics of the main consumer groups are determined, it is easy to determine their favorite styles. Figures 7.4 and 7.5 show the comparison of the decoration styles of two online stores with different consumer groups. As can be seen from Figure 7.4, the store is a clothing store with young women as the main consumer group, so the store style is fashionable and fresh and natural, which conforms to the aesthetics of young women who love beauty. The store shown in Figure 7.5 is a store with professional women as the main consumer group, so the store style is elegant and dignified, which is more favored by professional women.
Secondly, if the products sold themselves have a strong personality, the store can be decorated according to the style of the product. Many hand-written diary tools are used to record the bits and pieces of daily life. For the owners of hand-written diary tools, it is a notebook full of memories. Therefore, the decoration of the store homepage also tends to be in the style of memories, which is easy to resonate with hand-written diary enthusiasts. Figure 7.7 is the homepage of a stationery store. Many stationery products tend to be cute, so the decoration of the store homepage also tends to be cute. Hand-painted elements and cute children can attract the attention of consumers.