When selling products on Amazon, sellers sometimes encounter situations where products are complained about and trigger a review. In the face of this situation, merchants should respond calmly, prepare the materials required for the appeal, and actively respond to Amazon’s requirements. Next, we will explain in detail how to appeal after the Amazon account is reviewed and explain the specific steps.
Step 1: Clarify the problem and prepare materials
First, you need to clarify the requirements of the materials and prepare the corresponding supporting materials, including purchase invoices, supplier contact information, etc. Merchants should carefully read the performance account status of the Amazon platform to ensure that they understand the detailed requirements of the review.
Step 2: Submit review materials
Merchants should ensure that they submit compliant invoices, purchaser taxpayer identification numbers and other documents that meet Amazon’s basic requirements. The document requires a date set within 180 days of the invoice date, and also includes the name or address of the manufacturer or distributor and at least 10 combined orders containing the requested products.
Step 3: Write an appeal email and preventive measures
Merchants need to prepare an appeal email that includes an explanation of the root cause of the problem, specific measures to solve the problem, and an action plan to prevent problems in the future. The action plan should focus on the cause of the problem, the solution, and future prevention.
Step 4: Obtain brand registration authorization and wait for a response
Merchants can obtain brand authorization for their stores through Amazon Brand Registry, build a “protection wall”, and then wait for a response from the Amazon platform.
When facing a product that triggers a review, merchants need to carefully prepare the required materials and prepare clear and detailed appeal emails and preventive measures. In this way, merchants can more confidently handle the situation where their accounts are reviewed and effectively respond to Amazon’s review requirements.