Many Amazon sellers do not know when to turn on automatic advertising. In fact, turning on automatic advertising at the beginning of product listing is a feasible strategy, but when is the most appropriate time to turn on automatic advertising is the issue we should focus on. Our goal is to avoid the “random running” of automatic advertising, that is, to avoid a large number of invalid clicks due to the system not fully identifying the product, resulting in a surge in ACOS (advertising expenditure as a percentage of sales).
In order to determine whether the system has fully identified the product, share the following three methods:
1. Check recommended keywords
Add the ASIN to be launched to automatic advertising and select “manual launch”, the system will provide recommended keywords.
If it is found that the recommended keywords are not highly relevant to the product, it means that the system has not fully identified the product, and the use of automatic advertising may not be effective at this time.
2. Check recommended categories
On the product launch page, observe whether the system has recommended categories.
If it is found that there is no recommended category for ASIN, it means that Amazon has not fully identified your product, and it is not appropriate to turn on automatic advertising at this time.
3. Check recommended product placement
On the “Each Product” page, check whether the system has any recommended ASINs.
Similarly, if you find that there are no recommended ASINs, it means that Amazon has not yet fully identified your product, and it is not recommended to enable automatic advertising at this time.
According to experience, after the product is launched, if the product is well optimized, it is feasible to enable automatic advertising. However, if your budget is limited, it is recommended to use three methods to determine the system’s recognition of the product. Only when the system fully recognizes the product, it is easier to enable automatic advertising to produce excellent results.