Promotion is a means of tapping into potential customers and increasing product exposure. In today’s increasingly fierce competition among online stores, promotion is necessary if you want to continuously obtain buyers. When using the promotion tools of e-commerce platforms, you should also make good use of visual marketing, so as to help the store detonate traffic.
1. The role of advertising pictures
The advertising pictures of online stores are for the promotion of online stores. Product posters, focus pictures, promotional posters, etc. all belong to the category of advertising pictures. The task of advertising pictures is to use visual elements (text, pictures, etc.) and other attractive artistic forms of expression to clearly and accurately convey the information of goods or services, spread the ideas and plans of advertising projects, and establish a brand image and corporate image that is conducive to sales, according to the requirements of corporate marketing goals and advertising strategies.
2. Advertising picture design skills
In addition to inspiration, the design of advertising pictures is more importantly to accurately express the appeal points and meet commercial needs. In order to increase the click-through rate of advertising pictures, first of all, the theme must be clear, and there should not be multiple themes; secondly, the style must be consistent inside and outside: finally, the composition should avoid uniformity, lack of distinction between primary and secondary, and being conventional. Therefore, the design of advertising pictures needs to use the skills of constantly changing products, backgrounds, copywriting and other contents to achieve the optimization effect.
1) Clever use of background differentiation
To get a creative advertising picture, we can work hard on the background. For example, the background of the main pictures of products in other stores is mostly white, so we can choose gray, blue, yellow or other colors. Such advertising pictures can be “a little red in the green bushes”, which will be extremely eye-catching and allow consumers to see it at first sight.
2) Clever use of copy differentiation
Copywriting is used to present the selling points of products and the needs of buyers. If the copywriting in the promotional picture is different from others, it will increase the click-through rate of the advertising picture. The first is personification, which personifies the product and gives the product human thoughts, emotions and personality, which can make the copywriting vivid and creative. The second is to use rhetoric, metaphors, symbols and associations, etc., which can trigger the imagination of buyers and make the copywriting unique. The third is reverse thinking. Reverse thinking is to play cards unconventionally, which can make the copywriting unique.
3) Use composition differentiation
Left text and right picture is a general principle of advertising composition, because people’s visual browsing habits are from left to right, which allows buyers to see the text first and then the product or picture. The text plays a role in obtaining information, while the product or model can play a role in suggesting. The composition method of left text and right picture can attract consumers’ attention very well. The text content on the left should not exceed three rows. The first row can be an eye-catching “gimmick” or promotional slogan, the second row can be a reason for buyers to click, and the third row can be a button to click to buy.