1. Product parameter diagram
Most buyers are more concerned about the size issue, because they are worried that the online shopping products will bring subsequent after-sales problems due to size issues. For example, when buying clothes, shoes and hats online, size is the most sensitive issue; when buying home furnishing products, inappropriate size may affect the entire function and effect. In order to allow buyers to choose products of appropriate size according to their own needs, we can display a “size comparison table” or “product parameter table” on the details page to facilitate consumers to choose products.
2. Brand story
Brand is an intangible asset. A brief introduction to the product brand, production scale and production process on the details page can gain the trust of buyers, enhance buyers’ awareness of the product, and show the authority of the product.
3. Product recommendation
Among many marketing methods of online stores, “recommended matching” is a marketing method that can increase the average customer price. This marketing method can guide buyers to place an order for another matching product while purchasing a single item.
How to choose products for matching also requires skills. Only reasonable matching can guide related purchases and increase customer unit price. There are several common matching strategies.
Complementary matching. It refers to selling two products that have a certain consumer dependence relationship together. For example, T-shirts with jeans, shirts with skirts, plates with bowls, coffee cups with spoons, mobile phones with headphones, etc., these are typical complementary matches.
Price matching. It refers to selling high-priced products with low-priced products according to the price of the product. That is, the main selling product is a high-priced product, which can be sold together with some low-priced products of the same style and function. This combination can arouse consumers’ desire to buy.
Style matching. For some similar products, buyers may buy them in sets or batches, such as socks, gel pens, etc. At this time, they can be sold by matching different styles or colors.
In the details page, the above different types of matching strategies can be presented in many ways. First, you can design a “recommended pairing” module on the page, display the recommended products in the module, and set a “buy” button so that buyers can click the button to enter the purchase page of the recommended products. Second, place the recommended pairing products on the side of the main selling products, which can also make buyers pay attention to the recommended products. Third, present the recommended pairing products in the form of promotion or exchange, which can fully stimulate buyers’ desire to buy.