Every Olympic Games or World Cup is a carnival for e-commerce people. According to data, during the last Olympic Games in Japan, the sales of many categories of sports peripherals and electronic products in the Japanese online market increased by 100%-300%. For cross-border sellers, what products should be paid attention to in order to seize the Olympic consumption hotspot? Let’s take a look at some product selection ideas provided to cross-border e-commerce people in preparation for the 2024 Paris Olympics:
1. Sports and outdoor products
France is a sports powerhouse. The seven sports that the French love are football, tennis, horse racing (equestrianism), rugby, cycling, racing and French bowling (Pétanque).
Cross-border sellers can make targeted choices for these related sports equipment, sportswear, shoes and hats, and peripheral products.
In addition, equipment required for outdoor sports or camping, such as tents, barbecue stoves, mobile power supplies, LED lights, portable photovoltaic panels, kettles, sun hats, folding chairs, sunglasses, etc., are all popular categories that are expected to grow significantly.
2. Digital imaging and electronic entertainment products
If you are at the Olympic Games, you will naturally take a lot of pictures! At this time, high-performance digital imaging equipment becomes a necessity. After all, everyone wants to capture the wonderful moments of athletes, right?
With the widespread popularity of mobile Internet, sports fans around the world are increasingly inclined to watch games through online live broadcasts and interact online at any time. Online entertainment and online shopping have complemented each other.
In order to obtain a better experience, more and more European and American consumers prefer portable digital projection equipment that can be easily connected to mobile phones. Among them, mid-to-high-end projection products with high resolution, built-in speakers, Android systems, smart focus and other functions are expected to be more popular.
In addition, Bluetooth headsets, large-size flat-screen TVs, sports photography and video equipment, augmented reality (AR) equipment, etc. will also be extremely popular.
3. Products surrounding Olympic elements and French cultural elements
There is no doubt that every Olympic Games will set off a sales boom of related Olympic element peripheral products. According to past trends, in the weeks before the opening of the Olympic Games, searches for products including Olympic flags, Olympic torch replicas, and Olympic clothing for major national teams will surge.
This Summer Olympics will be held in Paris, a city with a long history and culture and many cultural and artistic scenic spots. It is also the first global sports feast after the epidemic. It is expected that Paris and France will attract global attention and bring about a global “retaliatory” tourism boom. Sports derivative products with French cultural elements are bound to be popular.
Fourth, multilingual sign products
Road signs, toilet signs, business hours signs, free wifi signs, special signs (such as “There is a coffee shop here”, “Olympic timetable available”, “Paris map available”, “Please call XXX for the expected phone number”), etc.
Five, viewing supplies
On-site viewing supplies include telescopes, cushions, power banks, sun umbrellas, sun protection clothing, sun protection sleeves and other sun protection products, hats, sunglasses, small fans, backpacks, etc.
Home supplies include sofas/single sofas, massage chairs, party supplies, disposable tableware, etc.
Six, support supplies
National flags, stickers, cheering sticks, whistles, small flags, Olympic T-shirts and hats, Olympic torch replicas, Olympic decorations and souvenirs, etc.
It is worth noting that, based on past experience, phenomenal athletes may emerge during the Olympic Games. Therefore, the same products and collections of these star athletes can be kept in mind at any time. If sellers with strong supply chain capabilities can respond quickly and seize the opportunity, it is not impossible to become famous in one battle!
Finally, sellers are reminded that when selling products related to the Olympics or other events, they must pay attention to obtaining Olympic and other intellectual property authorizations to avoid infringement risks.
The 2024 Paris Olympics is coming. As a cross-border e-commerce company, it is crucial to understand market trends and choose the right products. This article provides product selection ideas for preparing for Olympic sales, including sports and outdoor products, digital imaging and electronic entertainment products, Olympic elements and French cultural peripheral products. At the same time, sellers are also reminded to avoid infringement risks.