On the Amazon platform, infringement of trademarks, copyrights and patents is common. When cross-border sellers encounter infringement, they can take a series of preventive and rights protection measures. These measures can not only help sellers protect their own rights and interests, but also protect their brand image.
1. Active preventive measures
Brand registration
Through brand registration, sellers can obtain strong brand protection on the Amazon platform. This is equivalent to adding a layer of “golden bell iron cloth shirt” protection to the brand.
Automatic brand protection
Through machine learning, use the information provided by the brand to implement predictive protection, identify and remove potential bad product information, and eliminate infringement risks to a certain extent.
Proactively report infringement
The Amazon platform provides tools for reporting violations, allowing sellers to proactively protect their own rights and interests. Merchants can use Amazon’s brand registration platform and reporting violations tools to protect their rights and interests and protect their brands and rights.
2. Specific operation steps
Log in to the brand registration page
Go to https://brandregistry.amazon.com and select “Report Violation”.
Select Violations
Select Amazon on the page, click the text or image search, identify and report violations.
Identify and Select Violations
Select and click the violation you want to report in the search results.
Select the Issue Type
In the “Select Issue Type” in the top right corner, select the type of infringement you want to report.
Fill in the relevant information
Follow the prompts and fill in other information to submit your report.
Through these preventive and rights protection measures, cross-border sellers can effectively protect their intellectual property rights and safeguard their brand reputation and rights.