As one of the world’s largest sporting events, each Olympic Games attracts hundreds of millions of viewers around the world. In addition to the sports events themselves, the Olympic Games are usually accompanied by a large number of cultural activities, business cooperation and consumer demand, so it is also one of the best promotion opportunities that independent station sellers can grasp. So, how should cross-border e-commerce independent station sellers seize the Olympic economy?
Develop Olympic-related products
During the Olympic Games, sports-related products are often more popular with consumers. According to international station data, in the peak season of foreign trade in March this year, France’s online exports of sports goods soared, such as tennis clothes, customized sportswear, training helmets, outdoor sportswear, sports cameras, golf bags, etc., and the export volume has at least quadrupled.
In addition, due to the limited number of Olympic venues, most sports enthusiasts can only watch the game through online live broadcasts, so the sales of electronic products such as projectors, TVs, and tablets will also usher in a wave of growth. Even if the seller’s products do not belong to the above categories, you can also develop Olympic-related souvenirs, cultural shirts, etc., to take advantage of the Olympic craze.
Develop promotional activities
During the Olympic Games, many consumers will have a desire to buy due to the fierce competition in sports events. Therefore, sellers can attract consumers’ attention by setting up special promotional activities, such as discounts, full discounts, and full gifts.
Tips: The Olympic Games usually last for more than half a month. In order to continue to attract consumers’ attention, it is best to update promotional activities regularly.
Optimize website content and keywords
Before the Olympic Games, sellers need to study the popular keywords and search trends related to the Olympics in advance and optimize the keyword settings of the website. Sellers can publish Olympic-related articles, news, videos and other content to attract more users’ attention, thereby bringing higher exposure to the website.
Strengthen social media publicity
Social media is one of the important channels to seize the Olympic economy. During the Olympic Games, sellers can publish Olympic-related content, such as event news, sports health knowledge, product introductions, etc., to attract the attention of potential consumers. At the same time, sellers also need to actively interact with users and answer users’ questions in a timely manner to increase the activity of posts and user participation.
Tips: Sellers can hold appropriate competitions, such as prize-winning guessing games, photography competitions, and prize-winning comments, to increase the interaction rate and exposure of posts.
As one of the world’s largest sporting events, the Olympic Games is the best promotional opportunity for cross-border e-commerce independent station sellers. By developing Olympic-related products, formulating preferential promotions, optimizing websites and keywords, and strengthening social media publicity, sellers can gain more profits from the Olympic economy. Hurry up and seize this opportunity to achieve a breakthrough in your business!