With the Paris Olympics approaching, this global sports event will not only attract the attention of countless athletes and spectators, but also bring huge business opportunities to the foreign trade export industry. For companies engaged in foreign trade exports, how to fully prepare and seize this opportunity is an important issue related to the development of the company. Let’s take a look at what preparations can be made for foreign trade exports when the Olympics come?
1. Expand the brand halo. Brand value is by no means limited to logos, slogans or guidelines. The global brand pattern shows that what a brand should convey should be a corporate philosophy that is vital, keeps pace with the times and continues to strive. This is the intangible asset of the company, which can make your brand unique and create profits.
2. Get the support of the top management of the company. Changes are often accompanied by commitments and policy guidelines from the top management of the company. This is not only etiquette and regulations, but also includes communication methods, behavioral habits, policy support and incentive mechanisms, etc., to prove that the company is committed to becoming a strong and diversified global brand, and to enable the company to maintain a consistent goal in the long run, so that employees have the confidence to make some globally oriented decisions and plans.
3. Recruit global agents to join your global plan. To conduct global business, you must broaden your horizons. Toyota, Uniqlo and Shiseido are all excellent examples. Working with global agents can be a key step towards the international stage, especially those excellent agents who have successfully helped well-known brands go overseas.
4. Optimize your brand for markets with potential. Sellers must accept the fact that although it may seem embarrassing at first glance, many other international brands have achieved extraordinary results in non-local markets, such as Cadillac in China and Audi in the United States.
Finally, provide consumers with high-quality services. Respond to customer inquiries in a timely manner, handle customer complaints, and improve customer satisfaction. Establish a complete after-sales service system to provide customers with all-round support.
In short, the advent of the Paris Olympics has brought broad development space for foreign trade export companies. Companies should fully understand market demand, optimize production and supply chain management, strengthen brand building and promotion, do a good job in logistics distribution and intellectual property protection, and provide high-quality customer service to seize this rare business opportunity and achieve leapfrog development of the company.