The Olympics are undoubtedly exciting. During this time, the world’s eyes will be on the world’s best athletes competing in swimming, hurdles, taekwondo, table tennis and other sports. What will change is media consumption, TV viewing habits, and even shopping behavior. So how to do cross-border e-commerce marketing for the Olympics?
Here are 4 possible Olympic e-commerce marketing plans that may allow your company to better interact with Olympic fans and bring practical benefits.
Option 1: Budget less than $500
Even small e-commerce companies can launch promotional activities for the Olympics. The key is how to effectively attract traffic to your website with less cost.
Content marketing: It only takes time. Your company can publish articles, social media content and videos related to the Olympics. This content should be presented naturally and avoid being stiff.
Invite athletes to endorse: Many Olympic committees allow third-party endorsements, that is, companies that are not official sponsors of the Olympics can also invite athletes to endorse. In some cases, this means simply giving Olympic athletes free products in exchange for them mentioning the product on Facebook or Instagram. This can result in thousands of views for just a few hundred dollars of product.
Option 2: Budget between $500-1500
For example, you can create a funny parody video. An e-commerce retailer of fishing products might start with a video idea of “What would it be like if the Olympics were run by anglers?” Events might include sturgeon wrestling, making flies at high speed, kayak fishing, etc.
Use YouTube to promote: You can promote your Olympic creative ads on YouTube.
Option 3: Budget between $1500-5000
If you have a larger budget, you can invest more in athlete endorsements.
The clothing retailer sponsors Gray’s products and gets her permission to use her image in e-commerce ads or content marketing. However, there may be restrictions and blackout periods with this approach, especially during the Olympics, when advertising with Olympic athletes may be prohibited, but it is still a good marketing opportunity.
Online advertising: With athlete endorsements and online digital advertising before and after the games, related product ads on the website during the games are expected to attract Olympic fans.
Option 4: Budget between $5,000-20,000
With an investment budget of $5,000-20,000, you can run a social media contest where the winner can win a weekend trip for two to the Olympics.
Through online advertising and promotion on YouTube, this contest may attract tens of thousands of customers to our website. Then ask customers to register on our website with their email address and ask them to like and follow our social media homepage. These newly registered users will have a positive impact on our business and sales in the next few years.
Understand the cross-border e-commerce marketing strategies during the Olympic Games. Regardless of the budget, you can attract the attention of Olympic fans through content marketing, athlete endorsements, creative videos and social media competitions. Using online advertising and YouTube promotion, companies can effectively attract traffic and increase sales.
On the premise of understanding the relevant rules, the Olympic Games is a good marketing opportunity. Through clever creativity and appropriate investment, companies can gain practical benefits and brand exposure from the Olympic Games.