For cross-border sellers, the Paris Olympics is a major opportunity to develop the French e-commerce market! Since the Olympics are held in France, the French are definitely more fond of Olympic products than other countries. So, how can cross-border sellers closely follow the Olympic consumption hotspots to increase product sales?
01 Olympic elements and French cultural elements surrounding products
Every Olympic Games will trigger a product sales frenzy near the Olympic elements! According to the trends of previous years, the search volume for products including Olympic mascots, Olympic flags, Olympic torch replicas, and Olympic clothing for major national teams will increase significantly in the weeks before the opening of the Olympics.
At the same time, this Olympic Games is held in Paris, which has a long history and culture and many cultural and artistic attractions. In addition, it is the first global sports event after the epidemic. Paris and France are expected to attract global attention and bring a climax of global “revenge” tourism. Therefore, sports surrounding products with French cultural elements are also expected to be very popular~
02 Sports and outdoor products
France is a sports power. Sellers can choose sports equipment, clothing, shoes and hats and their derivative products and equipment for sports, and use Olympic marketing for publicity and sales.
In addition, during the Summer Olympics, equipment suitable for summer camping and outdoor activities is also expected to be a hot category, such as tents, camping tables and chairs, hiking backpacks, barbecue grills, mobile power supplies, portable photovoltaic panels and LED lights. , teapots, sun hats, sunglasses, etc.
03 Electronic entertainment equipment and digital images
If you go to the scene, you will definitely take a lot of pictures! At this time, practical digital imaging equipment has become a necessity for everyone. After all, who doesn’t want to take wonderful moments for athletes? Bluetooth headsets, large flat-screen TVs, sports photography equipment, AR facilities and other products will also be popular with sports enthusiasts and spectators.
In addition, multilingual logo products, viewing equipment, support supplies, etc. are also popular choices for previous Olympic Games.
Attention! According to past experience, “excellent players” may occur at the Olympics at any time, and similar products and collections of these star athletes can be kept in mind at any time. If merchants with strong supply capabilities can respond quickly and seize the opportunity, a war of popularity is just around the corner!
The Paris Olympics has become a major opportunity for cross-border sellers to develop the French e-commerce market. Closely following the hot spots of Olympic consumption, launching Olympic mascot-related products and products with French cultural elements, as well as sports and outdoor products, electronic entertainment equipment and digital image products, and seizing the Olympic star effect will bring sales growth and market development. Seize business opportunities and win the Olympic consumption craze!