The cross-border micro-e-commerce industry is a money-burning industry. If you want to continue to develop and grow, you must have strong financial strength. However, no company can grow and develop on its own. Even powerful companies such as Alibaba and Tencent have experienced multiple rounds of financing and cooperated with many venture capital institutions during their development. Without the participation and help of those venture capital institutions, it would be difficult for Alibaba and Tencent to develop to where they are today.
Therefore, if cross-border micro-e-commerce wants to achieve certain achievements in this field and become an eye-catching platform, it must know how to introduce venture capital. What’s more, introducing venture capital is also an important measure for cross-border micro-e-commerce to layout in the capital market.
Today, many cross-border micro-e-commerce platforms have set off a wave of introducing venture capital in the capital market. They are trying to introduce more venture capital to strengthen their financial strength, so that they can compete with other opponents with more indestructible strength.
However, it is not so easy to introduce venture capital. Because no venture capitalist is willing to invest a large sum of money in a company casually. Therefore, when introducing venture capital, cross-border micro-e-commerce must also do a series of work.
Make a business plan
A business plan is a stepping stone for cross-border micro-e-commerce to obtain angel investment. It is a business declaration and a business card for cross-border micro-e-commerce. Without a business plan, you are not even qualified to talk to angel investors. Angel investors often first use the business plan to conduct a comprehensive assessment of the financing company. Therefore, the quality of the business plan often determines the success or failure of financing.
As for how to write a business plan, this is a matter of opinion. But no matter how to write a business plan, you must ensure that it can answer 10 questions:
(1) Who are the customers of the company?
(2) How do consumers decide whether to use your products (services)?
(3) Why do consumers have to buy your products (services)?
(4) How do you price your products (services)?
(5) Through what channels does your product (service) enter the consumer group you are targeting?
(6) What are the production and marketing costs of your product (service)?
(7) What risks may the company encounter during its operations?
(8) How does the company deal with risks that may be encountered during its operations?
(9) What is the company’s financing plan?
(10) What returns can investors get?
Here I suggest that you refer to the business plans made by peers who have successfully introduced venture capital. Because those e-commerce companies that have successfully introduced venture capital often consider everything very carefully when making business plans. It is precisely because of these careful considerations that venture capital institutions and angel investors are impressed.