The reason why cross-border micro-e-commerce is more challenging than domestic e-commerce is that in addition to the difference in capital liquidity (requiring foreign exchange settlement), logistics is also a very important factor. Because when a cross-border micro-e-commerce receives an order, the first question it has to consider is: what kind of logistics method do I need to use to deliver the product to overseas customers? When we think about this problem, we inevitably have to mention logistics warehousing. Warehousing refers to the storage and custody of goods and items through warehouses. If there is no warehouse, where do we put our products? If the storage of products is not managed, how can we deliver the products to overseas customers?
In the entire management system of logistics, warehousing management occupies a very core position. Because the higher the management level of warehousing, the smaller the error it causes in the entire management system of logistics. On the contrary, the greater the error. The greater the error, the greater the custody cost and market risk in the logistics system, which is fatal to cross-border micro-e-commerce.
When it comes to logistics warehousing layout and function analysis, we first need to distinguish the objects. Because among the cross-border micro-e-commerce groups, they are mainly divided into small sellers and large sellers. For small sellers, there is actually no need to consider the layout of logistics and warehousing. Because for small sellers, they usually ship through the platform.
In order to save logistics costs, small sellers generally choose more economical postal parcels. Products below 2 kg use China Post Small Parcels, and products above 2 kg use China Post Large Parcels. If customers have high requirements for timeliness, they can choose international express, so basically they don’t have to worry about logistics and warehousing.
For those big sellers, especially those with independent websites, such as JD.com and Tmall, they need to consider the layout of logistics and warehousing. Because the competitors faced by these big sellers are very powerful, only by constantly improving their own strength can they not be surpassed or eliminated by competitors. Therefore, they need to optimize logistics costs, improve customer service experience, integrate logistics resources, and explore new logistics forms, all of which are closely related to the layout of logistics and warehousing.
How to do the logistics and warehousing layout to relieve the pressure of big sellers in logistics? In fact, people who know about cross-border logistics know that the layout of logistics warehousing focuses on warehouse building, and warehouse building is divided into domestic warehouse building and overseas warehouse building.
In fact, whether it is domestic warehouse building or overseas warehouse building, they have many common attributes. For example, the procedures of product warehousing, outbound, sorting, packaging, tallying, quality inspection, sorting, information entry, package information tracking, etc. are almost exactly the same.
The main function of warehouse building is to improve logistics efficiency. Therefore, the most important thing in the warehouse layout process is site selection. Only by selecting the right site can logistics efficiency be truly improved. Failure to select the right site will not only make it difficult to improve logistics efficiency, but also affect the normal operation of the enterprise.
How can we choose the right warehouse building address? This depends on the specific business of cross-border micro-e-commerce. But no matter how to choose the warehouse building address, one principle must be met: fast. In other words, can this warehouse deliver products to overseas destinations in the shortest time? For example, your cross-border micro-e-commerce business is mainly for Korean consumers, so do you choose Beijing or Shanghai when building a warehouse? As long as you analyze it based on the logistics speed, you can know the answer. Because the air cargo time from Beijing to Seoul, South Korea is half an hour longer than that from Shanghai, it is better to choose Shanghai as the location for warehouse construction.
At the same time, when enterprises are carrying out logistics warehousing layout, they must also learn to use big data. How to use big data? It is mainly based on various data that you have, such as the distribution range of overseas consumers, the types of products purchased, the requirements for product transportation timeliness, the choice of domestic logistics methods, etc., to obtain a warehousing layout result that can best improve logistics efficiency.