How cross-border micro-e-commerce companies can make layouts in the capital market sounds very difficult and daunting. In fact, it can be summarized in a very simple and popular sentence, that is, how to raise funds. As we all know, the cross-border micro-e-commerce industry is a very money-burning industry, especially in the start-up and exploration period. Without strong financial strength, it is difficult to grow in this field.
Therefore, cross-border micro-e-commerce companies must first learn to make layouts in the capital market and improve their financial strength. Then, relying on strong financial strength, they can implement various strategies such as expanding marketing markets, enriching product categories, expanding market visibility, and attracting traffic to the platform.
So, how can cross-border micro-e-commerce companies make layouts in the capital market? First of all, they must do three things well.
1. Make yourself more powerful
Nowadays, the whole world is experiencing a capital winter. Many start-ups have closed down because they could not resist this cold wave, resulting in many VC venture capital institutions and angel investors suffering huge losses. This makes these VC venture capital institutions and angel investors tread on thin ice when facing investment and dare not invest easily.
Without the participation of venture capital institutions and angel investors, cross-border micro-e-commerce cannot play the capital market, because venture capital institutions and angel investors are the core of the capital market. When venture capital institutions and angel investors are extremely cautious about investment, the only way for cross-border micro-e-commerce to win their hearts is to improve their own strength and make them believe in themselves very firmly, believing that as long as they invest in themselves, they will definitely get ideal returns.
Imagine, if you were asked to invest in Tmall and Dangdang.com, which one would you choose? Anyone with a little common sense would choose Tmall. Because no matter from which aspect, Tmall’s strength is much higher than Dangdang.com. Therefore, the stronger the strength, the greater the voice in the capital market layout.
2. Carry out model innovation
There are many companies of the same nature in all walks of life, and the cross-border micro-e-commerce industry is no exception. How to make yourself stand out from many competitors and win the favor of venture capital institutions and angel investors? One of the shortcuts is undoubtedly model innovation. Only by carrying out model innovation can you give venture capital institutions and angel investors a bright feeling.
Of course, model innovation is multifaceted, such as profit model innovation, supply chain management model innovation, and marketing model innovation as we mentioned earlier. Only by thinking more can we come up with more innovative models. Of course, these models must be based on the premise of improving competitiveness.
3. Pay attention to market space
In any field, only by treating the symptoms can the best results be achieved. The cross-border micro-e-commerce field is no exception. If cross-border micro-e-commerce wants to layout in the capital market, it must first figure out which sub-sectors are most favored by the capital market. Only by working harder in these sub-sectors can it be easier to win the attention and favor of venture capital institutions and angel investors. For example, the annual transaction volume of my country’s cross-border micro-e-commerce in 2014 has reached 3 trillion yuan, including B2C, B2B and C2C, which is about 12% of China’s total exports.
In the sub-sector of imported food, because my country is currently facing serious food safety issues, my country is also the largest country in terms of imported organic food consumption. Therefore, this subdivision has a huge market space. If cross-border micro-e-commerce can work harder in this field, it will naturally tap into greater business opportunities. As long as there are business opportunities, there will be favor from the capital market.
Of course, if cross-border micro-e-commerce wants to make a layout in the capital market, it is not enough to do the above three points. Making a layout in the capital market is a very complicated and systematic project. Only by taking a comprehensive approach, improving one’s own strength from multiple aspects and angles, and expanding market visibility can we attract the attention of the capital market and increase the probability of successful layout.