Since the cross-border micro-e-commerce industry is not mature and perfect in terms of integrity protection, it will inevitably face various risks and traps in the production and operation process. If these risks cannot be effectively dealt with and avoided, it will be difficult for cross-border micro-e-commerce to develop smoothly. Therefore, in this industry, a must-have skill for cross-border micro-e-commerce is to learn to avoid risks and master the methods of dealing with risks.
For the several risks we mentioned earlier, if cross-border micro-e-commerce cannot effectively deal with them, it will be difficult to continue working in this industry for a long time, and it may even lead to imprisonment. The above risks seem tricky, but if they are handled properly, they can still be effectively dealt with.
1. Dealing with business risks
Only by abiding by laws and regulations and strictly following the various rules formulated by the platform to carry out production and operation work can basically avoid business risks. Before entering the e-commerce platform, cross-border micro-e-commerce must first carefully read the various rules and regulations of the platform, especially the rules on prohibition and restriction of sales.
For example, the AliExpress cross-border micro-e-commerce platform created by Alibaba has clear instructions on the prohibition and restriction of sales.
As long as cross-border micro-e-commerce can carefully read the various rules and regulations formulated by the platform, it can basically successfully avoid business risks. Of course, if cross-border micro-e-commerce sometimes cannot make up its mind or cannot determine whether a certain product should be sold on the platform, it can consult experienced peers or platform service personnel. In this way, business risks can be avoided.
2. How to deal with trademark risks
In order to prevent infringement and trademark disputes when overseas products are sold in China, cross-border micro-e-commerce should first check whether there are related companies in China before selling products. If some companies have registered the same trademark in China and the product type is the same, it is best not to sell the same type of products, otherwise it will constitute infringement and cause trademark disputes. At that time, let alone making money, you will be entangled in lawsuits and go to respond to the lawsuit with great effort. Moreover, this kind of lawsuit is difficult to win. Once the law determines that you lose the case, you will also need to compensate the other party for a considerable amount of expenses. In short, as long as you check more domestic trademark registration companies, you can avoid trademark risks.
3. Countermeasures for the risk of counterfeit goods
Although counterfeit goods are rampant and have brought very adverse effects to many cross-border micro-e-commerce companies and consumers, and counterfeit goods are highly concealed and often can be mistaken for the real thing, this does not mean that the risk of counterfeit goods cannot be avoided. As long as cross-border micro-e-commerce companies can strictly abide by two principles, the risk of counterfeit goods can be avoided.
First, reject unreasonable low prices. When importing foreign products, cross-border micro-e-commerce companies must have a general understanding of the prices of the products. If some merchants offer you a price far lower than the reasonable price, then nine out of ten are counterfeit goods. For such products, you must be extremely cautious and try not to purchase them if you can.
Second, choose a professional purchasing agent or a formal purchasing platform. Many cross-border micro-e-commerce companies mail products back to China through purchasing agents, or purchase directly from platforms provided by some foreign merchants. However, no matter which method is used, there are often some risks of counterfeit goods. For example, the entrusted friend may purchase counterfeit goods due to negligence, or the selected platform may take risks and make and sell counterfeit goods in pursuit of maximum profit. These will directly implicate the cross-border micro-e-commerce companies. Therefore, the most appropriate way for cross-border micro-e-commerce companies is to choose professional purchasing agents or regular purchasing platforms to nip the risk of counterfeit goods in the bud.