When cross-border micro-e-commerce companies are carrying out overseas logistics and warehousing layout, it is best to make the warehouse have the functions of sample warehouse and distribution warehouse.
A sample warehouse refers to a certain amount of commodity samples stored in the warehouse. Once a customer orders, a trial order can be placed. This can not only improve transaction efficiency and save time costs, but also improve consumers’ shopping experience. More importantly, it can reduce the logistics pressure of the enterprise.
A distribution warehouse refers to a goods transfer station, which generally does not stock goods. After the consumer places a trial order, if he is satisfied with the product, he can wholesale a certain amount. At this time, the cross-border micro-e-commerce company can ship these goods out from the country. Of course, if it is just one kind of goods, it is naturally not cost-effective. If it is a re-wholesale after trial orders from multiple categories and different consumers, then these different small orders can be collected and shipped in batches from the country. This can greatly reduce logistics costs and, of course, improve logistics efficiency. When these goods are shipped abroad, they can be distributed through overseas warehouses. This is the function and role of the distribution warehouse.
Of course, the logistics and warehousing layout of cross-border micro-e-commerce, as well as the functional significance after the layout, cannot be generalized. It needs to depend on the specific situation. But no matter how it is laid out, its ultimate goal is to improve logistics efficiency. As long as it can optimize the logistics ecology in the field of cross-border micro-e-commerce to a certain extent, speed up the efficiency of commodity transportation and distribution, and thus increase consumers’ satisfaction with overseas (domestic) shopping experience, then this layout is correct.
Of course, if cross-border micro-e-commerce not only achieves the above points through the layout of logistics and warehousing, but also increases the sales speed of commodities and stimulates the continuous increase of industrial categories in the field of cross-border micro-e-commerce. Then, this has reached the highest level of logistics and warehousing layout, and the function of warehousing layout has been brought into full play.