In the era of mobile Internet, there is no distinction between fields, boundaries, and industries. This is an era of cross-border gold. If you still stick to your own little piece of land, then you can wait to be “confiscated” by others. Because in the next 10 years dominated by the mobile Internet era, it will be a “pirate” carnival, and various cross-border heroes will emerge. They will dig for gold in different fields and industries, and the pattern of traditional business will be shaken up.
For example, you are a cross-border micro-e-commerce company that mainly sells American digital products, and you know a cross-border micro-e-commerce company Xiao Li who mainly sells American car accessories, then you can cooperate. Because your customer base may contain Xiao Li’s potential target customers, and Xiao Li’s customer base may also contain your potential target customers. If you help Xiao Li promote his products when doing marketing promotion, and Xiao Li also helps you promote your products when doing marketing promotion, this will undoubtedly greatly improve your marketing results and allow you to tap more potential customers.
Therefore, cross-border micro-e-commerce must have a cross-border pattern in mind, and don’t limit your vision to one field. Cross-border micro-e-commerce can only achieve a win-win situation if it learns to cross-border and cross-cooperate. It is not difficult for Xia to do this. As long as cross-border micro-e-commerce can make more friends with peers, that is, make more friends with other cross-border micro-e-commerce people, and exchange customer resources with them, the potential customer base can be greatly increased.
For example, if you are a micro-e-commerce company engaged in cross-border cosmetics, and a friend is a micro-e-commerce company engaged in cross-border clothing, then there must be many people in his customer base who are your target customers. As long as you cooperate with him, cross-border, and let him help you promote your products, then you can greatly improve your performance.
At the same time, we must also understand the meaning of “cross” in cross-border and cross-cooperation, that is, we must avoid homogeneous cooperation partners. For example, if you are a micro-e-commerce company engaged in cross-border clothing, and the other person is also a micro-e-commerce company engaged in cross-border clothing, then you are opponents and it is difficult to cooperate smoothly, so this point must be avoided.