In the era of mobile Internet, it has long become a habit for people to obtain information through search engines. This habit is not only unique to Chinese consumers, but also to people in countries where Internet technology is relatively developed or popular. It can also be said that obtaining information through search engines is a habit of people all over the world.
As we all know, consumers’ habits can influence or determine the marketing behavior and means of enterprises and businesses. Since overseas consumers have the habit of obtaining information through search engines, it has become one of the best choices for enterprises and businesses to use search engines to carry out marketing.
Generally speaking, in the process of promoting brands through search engines, cross-border micro-e-commerce needs to pay attention to the marketing promotion methods of overseas search engines, that is, the details of marketing promotion.
Search Engine Optimization Promotion
Search Engine Optimization, or SEO. The principle of search engine optimization promotion is very simple, that is, through some technical means, websites and products are easier to be searched by consumers, thereby improving the natural ranking of websites and products on search pages, thereby obtaining more traffic and achieving the expected goals of website sales and brand promotion.
Search engine optimization includes two aspects, internal website optimization and external website optimization. Internal website optimization refers to the process of optimizing the website’s own structure and keywords. Because search engines favor high-quality websites with clear structures, stable operations, and fast speeds, such websites are more likely to be searched out by search engines; external website optimization refers to the establishment of high-quality external links. External links can be obtained through three channels: one is to purchase links, one is to exchange links, and the other is to build links by yourself. The most noteworthy thing is to build links by yourself. An effective way to build links by yourself is to write original articles. Such original articles are easily captured by search engines and have a large search volume.
Of course, it is impossible for ordinary micro-e-commerce companies to fully master these, because this requires very professional knowledge and skills. Therefore, the simplest and most convenient way is to spend money to buy services and let those professionals help you complete them. And we only need to know that Google, Answers, Yahoo, AOL, MSN, etc. are all well-known overseas search engines.