In overseas marketing, social media promotion has always been a must-win for enterprises and businesses, because it has extremely high popularity and traffic. Whoever can occupy a place in the field of social media can take the lead in marketing promotion. After all, social media promotion has advantages that traditional media promotion cannot match.
For example, when enterprises and businesses use television, radio, and newspapers for advertising promotion, because this method is sales-oriented, they can only spread product and service information to potential consumers, but cannot obtain feedback from potential consumers. Social media promotion is relationship-oriented, which emphasizes interaction with consumers. Because only interaction can promote transactions.
Therefore, overseas enterprises and businesses have always regarded social media promotion as a “hot commodity”. If cross-border micro-e-commerce wants to open up sales markets overseas and promote and sell their products, they must use overseas social media, a “magic weapon”, to create their own overseas marketing business.
For overseas social media, there are social media such as Facebook, Twitter, Pinterest, and Tumblr and YouTube, two very well-known overseas social media.
The marketing scope of social media is very wide. In addition to the above channels, forums, blogs, answer communities, etc. are all good marketing tools. In fact, no matter what kind of social media, they all have the same essence, that is, social media promotion is not only about word-of-mouth marketing among social users, but also about interactive marketing between enterprises, merchants and consumers.
Word-of-mouth marketing is easy to understand. When a customer thinks your cross-border product is good, he often mentions your product to his friends when chatting with friends, relatives, colleagues, etc. through social media. Once mentioned, it is equivalent to promoting you. This is word-of-mouth marketing.
Interactive marketing between enterprises, merchants and consumers means that enterprises and merchants interact with consumers through social media, thereby guiding consumers to place orders better. In the process of interactive marketing, only when both parties form a good interaction can the emotional enhancement of both parties be promoted and the loyalty of consumers be improved. At the same time, it can also let consumers see the importance and sincerity of the enterprise to them. In addition, in the process of continuous interaction, consumers are bound to provide more valuable information, which can help enterprises better improve product functions, improve product quality, and bring larger markets and more profits to enterprises.
Finally, it should be noted that when cross-border micro-e-commerce uses overseas new media for brand promotion and marketing, what we need to do for overseas social media is to first determine the target. After all, social media in each country is different, and each country has its own mainstream social media. Only by focusing the main marketing and promotion efforts on mainstream social new media can we achieve the best marketing and promotion results. Therefore, cross-border micro-e-commerce must select the mainstream social new media in different overseas countries.