The popularity of smart phones and the increasing perfection of Internet infrastructure have led to the emergence of various videos. Almost everyone can make some simple videos, which has laid a solid foundation for video marketing and promotion. Therefore, cross-border micro-e-commerce can make their products and services into small videos and spread them out, thereby achieving the purpose of marketing and promotion.
Of course, the principles of video marketing and promotion are very similar to those of article marketing and promotion, that is, the video content must be able to impress others, such as humorous, touching, emotional, funny, etc., so as to resonate with others and make them willing to actively share video links, thereby promoting your video marketing and promotion to achieve better results. There are also many channels for video release. We can choose platforms with relatively high popularity, such as WeChat Moments, QQ Space, Youku, Tudou, iQiyi, etc.
Another way to promote video marketing is to add watermarks to some videos that may arouse everyone’s interest. This watermark is the core of marketing and promotion. For example, you can make your product link into a QR code, and then present this QR code as a watermark on the video. In this way, consumers can see your QR code during the dissemination of the video. As long as interested consumers scan the code, the marketing promotion process is completed.
In addition, another way of video marketing is interactive video marketing promotion. Interactive video refers to a communication mode in which multiple people communicate in the same online video environment at the same time. Relatively mature video interactive platforms on the Internet now include Sina UC, Guagua Community, Red Stage TT Channel, YY Voice, and Ji Ke Interactive Drama on Jidong.com. We can directly carry out marketing promotion in such video platform communities, such as showing our products to multiple people online in the video, which can give consumers an intuitive experience.