Regarding WeChat group promotion, in addition to paying attention to the precautions of QQ group marketing and community marketing (they are essentially the same), there are two points to note:
One is to provide value to group members. In order to maintain the vitality of the group, it is necessary not only to have group culture as the foundation of the group, but also to provide group members with something valuable. After all, everyone joins the group under certain motivations. No one will join any group that has no value to themselves.
Therefore, we need to meet some of the needs of group members according to their specific circumstances. For example, if you are a cross-border micro-e-commerce company selling Dutch maternal and child products, then you can provide more knowledge related to mothers and babies in the group, such as how to reduce the probability of babies catching colds, how to reduce the probability of pregnant mothers getting spots, and so on. When the content you provide wins the favor of group members, your orders will naturally come.
The other is to interact more with group members. In addition to chatting and interacting, another effective way is to send red envelopes. Nowadays, there are many ways to play WeChat red envelopes, and any one of them can greatly enhance people’s participation and enthusiasm. Therefore, distributing red envelopes in the group is a very effective way to increase the activity of the group. Frequent and irregular distribution of red envelopes can effectively improve the interactivity of group members. If you can repeatedly announce before sending the red envelopes, the effect will be better because more people will participate.
In short, when cross-border micro-e-commerce promotes its cross-border products through WeChat marketing, it must first reasonably position its products. When the product positioning is determined, it will select the appropriate target customer group and push product information to them. Only by carrying out WeChat marketing in a targeted manner can more target customers see your products.
Although WeChat marketing promotion is very powerful, it can only achieve ideal results if it is used correctly. If the method is wrong, even if you promote it hard, it will be difficult to achieve results, and it will eventually cause disgust among potential users, which is a thankless task.