Online forums are what we often call BBS. Generally, netizens call the act of expressing opinions on online forums “flooding the BBS”. Online forums are generally very active, and many netizens exchange various issues and opinions on the forums. Therefore, online forums are also very interactive and are a good channel for marketing and promotion.
For example, a cross-border micro-e-commerce company publishes a post on a forum regarding a certain product, a certain service or a certain enterprise. This post basically contains the cross-border micro-e-commerce company’s experience or evaluation of a certain product, a certain service or a certain enterprise. When the post is published, other members on the forum will see the post, and some will discuss and communicate about the post. In this way, the cross-border micro-e-commerce company has achieved the purpose of marketing and promotion through the forum.
Of course, in order to improve the marketing and promotion effect of online forums, it is necessary to choose those forums with high popularity. Nowadays, there are many such forums, such as Sohu Community, Tianya Forum, Sina Forum, various Baidu Tieba, etc. When cross-border micro-e-commerce companies conduct forum marketing and promotion, in addition to paying attention to the quality of posts, they must also learn to divide the post publishing sections. For example, if the cross-border products you sell are cosmetics and skin care products, then your posts should be published in relatively popular sections such as “Beauty” and “Women”. Only in this way can more potential target customers see your products or services.