In the e-commerce era, the online and offline marketing model, which we often call the O2O model, plays an indispensable role. It makes e-commerce platforms prosperous and develop rapidly. Today, with the strong rise of cross-border micro-e-commerce, the O2O model will continue to play a vital role in the field of cross-border micro-e-commerce. With its support and escort, cross-border micro-e-commerce can develop steadily, healthily and rapidly. Therefore, we must learn the O2O model of cross-border micro-e-commerce.
A few years ago, O2O was still an unfamiliar concept, and many people did not know what it was. Today, after several years of rapid development, O2O has long been known to people from all walks of life, and even regarded as a treasure by many companies. Because the O2O model has given their companies new competitiveness and greater development momentum. Therefore, today, if you still don’t understand O2O, then you are a little behind the times and should recharge yourself.
O2O, the full name of which is Online To Offline, is translated as online and offline e-commerce. Who is online? It is the consumer; who is offline? It is the goods and services. O2O is to connect online consumers with offline goods and services through online marketing and promotion, so that consumers can choose, buy and pay online, and then go offline to enjoy goods and services. Only when the payment is successful can the transaction be successful.
For consumers, this may just be a change in lifestyle, but for cross-border micro-e-commerce, this is an excellent gold-digging opportunity. For cross-border micro-e-commerce, online does not necessarily have to be a professional website. In addition to some professional shopping websites, it can also be a micro-store, WeChat Moments, QQ space, etc. opened by the cross-border micro-e-commerce itself. And offline does not necessarily have to be a professional store or shop. It can be a warehouse or your own home. For these, it mainly depends on the specific situation of the cross-border micro-e-commerce. But no matter what form of online or offline, it must be given enough attention.