In this era of mobile Internet, traditional media is no longer suitable for the needs of the development of the current era. Only by borrowing new media can advertising be effective. Therefore, cross-border micro-e-commerce must learn to use WeChat to carry out marketing work.
At present, there are various means of WeChat marketing and promotion, including WeChat Moments promotion, WeChat group promotion, WeChat public account promotion, etc., as well as WeChat shake, WeChat drift bottle, WeChat nearby people and other marketing and promotion methods. Cross-border micro-e-commerce can only do WeChat marketing well if they master these WeChat marketing and promotion methods.
1. WeChat Moments Promotion
When promoting WeChat Moments, you must pay attention to the value of the content. That is, conceive WeChat content from the perspective of readers, understand what readers want to see, and what readers need most. Only by writing according to their needs can you make your WeChat content readable. If you don’t understand the reader’s inner thoughts or needs, then you can’t write readable content.
For example, if you promote your imported milk powder from Australia through WeChat Moments, your promotional content cannot just say how good your milk powder is and how favorable it is. Instead, you should write about how to identify genuine and fake imported milk powder, how to feed milk powder to babies so that they can absorb it well, etc. These are what readers are willing to read. Combining useful content with your products will naturally achieve good marketing results.
At the same time, it is also necessary to pay attention to not swipe the screen, and do not swipe the product nakedly. Pushing product information in Moments without restraint and seriously harassing users will have only one consequence, that is, being blocked! Moments marketing is a “social economy among acquaintances”, and what we need to do is to build trust. Only by building trust can we better achieve marketing goals. If you just edit the picture and post the product in Moments, and then wait for people to buy what you sell, this is impossible.
2. WeChat public platform promotion
Nowadays, some cross-border micro-e-commerce companies have created their own WeChat public platforms. Because it is one of the most valuable personal marketing platforms at present, with strong marketing capabilities and influence, the more fans on the public platform, the greater the influence. And these fans basically have high loyalty, because they pay attention for the sake of attention, not for the sake of completing tasks. Paying attention to you means identifying with you.
Here, I mainly want to talk about the precautions for cross-border micro-e-commerce when sending information through the WeChat public platform.
6:00-9:00, you can selectively send some things. It is best not to send advertisements at this time. No one wants to see advertisements early in the morning. Instead, you should send some content about good mood, beautiful pictures, etc.
11:00-13:00, you can selectively send some advertisements.
16:00-18:00, you can send some messages such as customer feedback.
20:00-21:30, you can send some humorous and funny messages, health and wellness messages, etc.
21:30-05:00 the next day, since most fans are resting during this period, it is best not to send any messages to avoid disturbing fans.