1. Keyword bidding ranking
Keyword bidding ranking is an important measure in search engine promotion. Enterprises purchase keywords to enable their advertisements to appear at the top, bottom and right of user search results. As we all know, when consumers search for a product, they often enter the name of the product in the search bar of the search engine.
For example, if an American consumer wants to buy a handmade Tang suit made in my country as a birthday gift for a friend in Chinatown, he will enter handmade Tang suit in the search bar of Google. Naturally, many cross-border micro-e-commerce companies specializing in selling handmade Tang suits in my country have entered the US market, and most cross-border micro-e-commerce companies have used search engine promotion. As long as American customers search, several or even dozens of companies or websites selling handmade Tang suits will appear.
According to people’s habits, they generally focus on the target that comes into view first. In other words, which company or website selling handmade Tang suits ranks ahead of other competitors is most likely to be selected by American consumers. Other competitors therefore lose a great opportunity to close a deal.
So, how can you make your company or website rank higher and be more easily seen by consumers? The best way is to conduct keyword bidding ranking promotion. This can greatly improve the ranking of enterprises or websites.
Of course, product bidding ranking is not the more money you pay to the search engine company, the higher the ranking. Keyword bidding ranking is not only related to price, but also to product quality. Generally speaking, the principle followed by search engine companies in conducting keyword bidding ranking services is: advertising ranking value = bidding × quality score. Therefore, when cross-border micro-e-commerce conducts keyword bidding ranking promotion, it should not only pay attention to competitive prices, but also product quality.
Similarly, regarding the choice of search engine companies, it is best to choose those companies with strong strength and high reputation, such as Google, Answers, Yahoo, AOL, MSN, etc.
2. Website alliance advertising promotion
Through automatic search and matching technology, corporate advertising can be spread all over the Internet, such as portals, personal websites, forums, blogs and other corners. However, these corners are not set at will, they must be Internet corners with large traffic and high popularity. Because only in such corners can advertising promotion achieve obvious results. As for technical reasons, advertisers don’t have to worry about them, the website alliance platform will solve everything. All advertisers need to do is to set the language, geographical area, financial budget, delivery time, etc. according to their own needs (i.e. products, business nature), and then submit it to the website alliance platform.