An excellent cross-border micro-e-commerce company must learn to fully utilize new media for marketing and promotion, so that it can carry out marketing and promotion without dead ends in “sea, land and air” and expand marketing results. Therefore, cross-border micro-e-commerce companies should master as many new media marketing and promotion methods as possible.
In addition to the most commonly used new media marketing and promotion methods, the following marketing methods also have marketing and promotion value, and cross-border micro-e-commerce companies need to understand them.
Baidu marketing and promotion
Baidu marketing and promotion actually belongs to the category of search engine optimization and promotion. One of the promotion principles it adopts is keyword bidding ranking, which is the same nature as what we mentioned earlier, so I will not repeat this point. However, it is worth mentioning that there are encyclopedia entries in Baidu marketing and promotion.
The encyclopedia entry is an encyclopedia launched by Baidu that is open in content but strictly reviewed and has authoritative reference value. It is equivalent to an idiom dictionary. When we don’t understand something, we can use the encyclopedia entry to answer questions and solve doubts. Because of its professional interpretation value, it is used by many companies as one of the necessary means of marketing and promotion.
Of course, one of the prerequisites for encyclopedia entry marketing is uniqueness. If there are too many similar products and others have already created encyclopedia entries, then you will not be able to create one. However, strictly speaking, Baidu marketing and promotion, as well as similar 360 marketing and promotion, are all full-network marketing, but can also be counted as new media marketing.