It is not easy for cross-border micro-e-commerce to do well in O2O, and it is even more difficult to do well in cross-border O2O. Therefore, if you do not have certain skills, it is difficult to be handy in the field of cross-border O2O. So, how can you do well in cross-border O2O? The first thing to do is to master the various knowledge and skills about the O2O model we talked about earlier. Only by mastering these basic knowledge and skills can you do well in cross-border O2O.
Of course, if you want to do a good job in cross-border O2O in all aspects, it is far from mastering these basic knowledge and skills of O2O. It also requires mastering many key points. Especially the following points.
1. Determine the direction
When you decide to become a cross-border micro-e-commerce, or decide to develop in this industry in the future, then the first thing to do is to abandon the traditional way of thinking, you should get closer to the e-commerce industry, and think about problems with Internet thinking. Anyone who wants to do cross-border O2O must first understand himself, objectively and comprehensively examine his current situation, maintain a sense of crisis and enterprising spirit, and find a direction suitable for his transformation, such as which imported products are more suitable for him to sell, in which country he has good connections, and it is easier to open up the market, etc.
Only when the direction is right can there be a possibility of success. If the direction is wrong, all efforts will be wasted. When the right direction is determined, the rest of the things will be much easier.
2. Pay attention to market dynamics
This is an era full of changes. Various new models and new concepts emerge in an endless stream. Enterprises must pay attention to market dynamics at any time, especially the market dynamics of new industries and various new marketing tools. When these new dynamics are discovered, they should be studied and summarized in time, and applied in practice in combination with the actual situation of the enterprise. Imagine if you don’t pay attention to market dynamics and don’t understand the new models such as e-commerce, WeChat business, micro-e-commerce, O2O, etc., how can you do a good job in cross-border O2O? Only by constantly paying attention, studying and learning can we lay a solid foundation for doing a good job in cross-border O2O.
Once new market dynamics are discovered, such as new marketing models and new product categories, corresponding countermeasures should be formulated in time and new strategies should be implemented quickly.
3. Open a physical store
4. Stock up appropriately
An important link involved in cross-border O2O is cross-border logistics. Since the products flow between different countries, the process they have to go through is naturally much more complicated than domestic logistics. Not only does it take longer than domestic logistics, but it often fails to deliver the products to customers in time due to various factors, which will undoubtedly greatly reduce the customer’s service experience. Therefore, the best way is to stock up in moderation.
5. Choose a regular source of goods
No matter what products are sold, no matter what channels are used for sales, the core is the product, and the product is the guarantee of successful sales. When we do cross-border O2O, the first thing we must ensure is to choose a regular source of goods. If there is a mistake in the choice of source of goods, the products sold to consumers are fake or of substandard quality, which is equivalent to self-destruction of the signboard. Not only will consumers abandon you, but you may also get into lawsuits and disputes, which is not worth the loss. Therefore, only by ensuring that the source of goods is regular can cross-border O2O be smoother. As for how to choose a regular source of goods to avoid the risk of counterfeit goods.
In addition, if cross-border micro-e-commerce has a higher goal, that is, to do domestic and foreign two-way O2O, it requires greater courage and strength. In addition to mastering the above knowledge and skills, it is also necessary to open physical experience stores both at home and abroad, and cooperate with cross-border e-commerce. Work closely with cross-border e-commerce, and use cross-border e-commerce platforms, big data and other resources to make up for your shortcomings and enhance your strength.
In short, cross-border O2O is the dividend of this era, and it will create a group of successful companies and individuals. Only by seeing the trend of the development of the times and mastering the various knowledge and skills of cross-border O2O can we seize the dividend of the times and win wealth and profits.