If you want to do a good job in cross-border O2O, you absolutely cannot do without offline physical stores. Because the essence of O2O is online and offline dual-channel marketing, offline physical stores are an important condition for consumers to experience products. Without physical stores, consumers have no channels to experience products. In this way, even if you can attract the attention of many consumers online, you cannot lead them offline, which will undoubtedly greatly reduce the marketing results. Imagine, will a consumer who is not familiar with you easily believe the various cross-border products you display? He must experience it offline. Only when he is sure that the cross-border products you display are genuine will he place an order to buy them. Therefore, it is absolutely impossible to do without physical stores.
Of course, for most cross-border micro-e-commerce companies, since they are only relying on their own meager strength to engage in cross-border O2O, it is undoubtedly very difficult to open a physical store. But given the importance of physical stores, this link is still indispensable. Cross-border micro-e-commerce companies cannot afford to open large physical stores, but can open small and micro physical stores. For example, samples of the products sold are stored around them, and this sample can be experienced by consumers who are willing to buy at any time. In this way, the embarrassment of the lack of offline channels is solved.