At present, micro-agent marketing and community marketing have become new channels for online marketing, and because of their good marketing effects, they are regarded as “hot cakes” by many cross-border micro-e-commerce companies. Therefore, people who are new to the cross-border e-commerce industry should also briefly understand micro-agents and community marketing.
Micro-agent
The key to determining the success or failure of marketing lies in the size of the traffic. The larger the traffic, the easier it is to succeed; the smaller the traffic, the more difficult it is to succeed. After all, marketing success is determined by the number of customers. Only by attracting more customers can more products be sold.
Therefore, when developing traffic, cross-border micro-e-commerce companies can not only use the various online marketing and promotion channels we mentioned earlier, but also use a new channel, namely the micro-agent channel.
Generally speaking, the ability of a cross-border micro-e-commerce person is limited, and the traffic that can be absorbed is also very limited. Take the cross-border micro-e-commerce that uses WeChat for marketing promotion as an example. Let’s call this cross-border micro-e-commerce Xiao A for the time being.
Xiao A is a micro-businessman who specializes in selling products from Brazil and Russia to domestic consumers. Xiao A has only more than 300 friends on WeChat. After doing cross-border micro-e-commerce for a period of time, she found that her business had stagnated because she had no new customers and old customers did not need new products for the time being.
What should I do? Xiao A does not have much money to advertise, and other potential customers are not familiar with Xiao A, so they dare not easily buy her cross-border products for fear of buying counterfeit and shoddy products. At this time, the best and lowest-cost way is to recruit micro-agents. All customers who have purchased Xiao A’s cross-border products and are satisfied with the products can become micro-agents.
With micro-agents, Xiao A’s marketing and promotion effects will be greatly improved. First of all, each micro-agent has hundreds of people in his WeChat circle of friends. In this way, the number of Xiao A’s potential customers will grow exponentially, and the traffic will naturally be significantly improved. In addition, Xiao A’s micro-agents are more likely to win the trust of people in their respective WeChat circles of friends, which will undoubtedly greatly increase the probability of transactions.
These micro-agents are Xiao A’s downline. When they open up the market, Xiao A’s sales performance will naturally be improved accordingly.
Micro-agents can be said to be a good solution to the shortcomings of the online and offline marketing model, which is user experience. Because they cannot reach potential customers, they naturally cannot buy their cross-border products, and it is difficult for them to make up their minds to buy. After all, there is a lack of trust between the two parties. With micro-agents, micro-agents are direct experiencers of the products, and it is easier to gain the trust of people within their social circle. Therefore, cross-border micro-e-commerce recruits micro-agents, which is an important means of online and offline marketing promotion.
As for the specific cooperative relationship between cross-border micro-e-commerce and micro-agents, such as profit sharing, product delivery and other matters, they can be decided according to their actual situation. At present, there are two main cooperation models. One is that the micro-agent does not take the goods, but only conducts marketing promotion. After receiving the order, the cross-border micro-e-commerce is responsible for shipping to the customer; the other is that the micro-agent directly takes a batch of goods from the cross-border micro-e-commerce and is responsible for promotion and sales.
No matter which cooperation method is chosen, cross-border micro-e-commerce can expand the marketing promotion process through micro-agents. In addition, by using the micro-agent channel, it can also enhance its competitiveness and expand its scale. For example, individuals can develop into small and micro enterprises, and small and micro enterprises can develop into medium-sized enterprises. After all, at any time, the power of the team is far greater than the power of the individual.