Because the cross-border O2O model has great marketing advantages, it can help cross-border micro-e-commerce achieve twice the result with half the effort. Generally speaking, the advantages of the cross-border O2O model are mainly reflected in the following three aspects.
1. Attract more traffic
By developing the O2O model, cross-border micro-e-commerce can conduct marketing through both online and offline channels. For example, Xiao Wang is a cross-border micro-e-commerce. He displays his products through online platforms to let more people know that he has various imported or exported products. If Xiao Wang mainly sells foreign products to domestic consumers, then what he needs to do is to display cross-border products on domestic online platforms. Domestic consumers see these products of Xiao Wang online. If they want to experience them first, they can experience them in Xiao Wang’s offline stores. Similarly, Xiao Wang can also lead offline customers to online. When both parties have established a certain degree of trust, consumers can directly place orders online to buy Xiao Wang’s cross-border products.
That is to say, when these consumers learn that Xiao Wang has the products they need, they may place orders directly on Xiao Wang’s online platform or in Xiao Wang’s offline physical stores. In this way, many online consumers can be attracted to offline, thereby increasing offline traffic. Many offline consumers can also be attracted to online, thereby increasing online traffic.
Similarly, if the company also plans to transform into a cross-border micro-e-commerce, it can also refer to this model to guide offline consumers to their online platform, so that they can learn about the changes in the company’s products through the online platform at any time in the future, and when there are new products, they can place orders to buy them as soon as possible. Or guide online consumers to experience offline, and then better carry out marketing.
2. Provide consumers with more convenient services
By combining online and offline, cross-border micro-e-commerce can provide consumers with dual-channel services, which can undoubtedly improve the service quality of cross-border micro-e-commerce. For example, if a consumer takes a fancy to a cross-border product online, he can come offline to experience the reserved product at any time within the scheduled time. If the experience is satisfactory, he can place an order to buy it. If there is no offline channel, consumers cannot experience it, which will undoubtedly reduce the probability of transaction. After all, they will not place an order before their concerns are dispelled. Therefore, the convenient services brought by online and offline are crucial to the marketing of cross-border micro-e-commerce.
3. Carry out marketing more accurately
The purchasing process in the cross-border O2O model is by no means a simple purchasing process. It focuses more on the effective matching of people and services, needs and satisfaction. Not only can users meet their needs in the closed loop created by this O2O model, but merchants can also obtain more data about consumers in this process.
With these real data, cross-border micro-e-commerce can use this as a reference when conducting marketing, so as to accurately grasp the marketing links, make marketing measures closer to user needs, and push the user’s favorite products to the user as much as possible.
It should be noted that although cross-border O2O has many advantages, its rise has completely disrupted the old layout of the traditional market. But it is also full of challenges. Otherwise, any cross-border micro-e-commerce can succeed casually, and then cross-border O2O will not be very attractive. Therefore, when we take advantage of the advantages of cross-border O2O, we must grasp its essence, so that it is easier to succeed.