In foreign trade business, email is one of the important tools for communicating with customers. However, to ensure that the email is opened and read by customers, an attractive subject is crucial. A good email subject can instantly attract the attention of customers, prompting them to be willing to open the email and learn more. This article will introduce 7 subject writing skills to improve the opening rate of foreign trade emails, helping you communicate with customers more effectively.

1. The subject line is clear

The email subject line should be concise and clear, and directly express the main content of the email. Customers can understand the subject of the email in an instant and decide whether to open it to read. Use concise and clear language to express the name and advantages of the company’s products, so that customers can see it at a glance and increase the email opening rate.

2. Use verbs to call for action

Using verbs to call for action in the subject line can make the email look more active and give customers certain psychological hints. Through the use of verbs, customers can more easily generate the urge to act and increase the email opening rate. For example, use verbs such as “watch” and “understand” to guide customers to actively participate.

3. Make customers feel preferential treatment

In the subject line, convey the feeling of preferential treatment to customers, so that customers feel that they are unique and receive special attention. Use words such as “private invitation” and “exclusive service” to make customers feel that we value and respect them, and increase the attractiveness of the email.

4. Create an urgent atmosphere

Create an urgent atmosphere through the subject line, so that customers feel the urgency of action. Remind customers of existing discounts or upcoming price increases, so that customers feel that they will miss the opportunity if they do not take action, thereby increasing the email opening rate.

5. Avoid using all capital letters or too many exclamation marks**

Avoid using all capital letters or too many exclamation marks, which may cause customers to be disgusted. On the contrary, using lowercase letters and appropriate punctuation marks is more in line with customers’ reading habits and increases the affinity of the email.

6. Use numbers

Using numbers in the subject line can increase the attractiveness of the email, especially when discounts are offered. Directly write the discount information into the subject line so that customers can see it at a glance and increase the email opening rate.

Seven, set the preview text

Setting the preview text can increase the attractiveness of the email and allow customers to understand the content of the email in an instant. By carefully selecting the preview text, you can show attractive content to customers and increase the opening rate of the email.

Through the above 7 subject writing skills, you can better improve the opening rate of foreign trade emails, establish closer ties with customers, and promote business development.