Email marketing is a common and effective way to develop customers in the foreign trade industry. However, in order to succeed, you must pay attention to some key skills. This article will introduce some tips to improve the effectiveness of foreign trade email marketing to help salesmen better develop customer resources.
Skill 1: Avoid using free mailboxes
In foreign trade email marketing, you should avoid using free mailboxes and low-quality email sending platforms. The security and stability of free mailboxes cannot meet the needs of enterprise-level email sending, which can easily lead to emails being regarded as spam.
Skill 2: Establish a customer email list
Establishing a complete customer email list is the basis for email marketing. You can obtain customer information by accumulating customer email information, website registration information, etc., or you can consider leasing data to expand your customer base.
Skill 3: Choose a professional email marketing platform
Choosing a professional email marketing platform can increase the speed and arrival rate of email sending. Choose a reliable platform to avoid the problem of emails being blacklisted that may be caused by small platforms.
Skill 4: Design creative email content
The design of email content should be creative, including page design, landing page design pointed to by the link, title and preface, etc. A concise and clear design can attract customers’ attention and increase the opening rate of emails.
Skill 5: Consider different cultural differences
For customers from different countries and regions, the content of emails should take into account their cultural habits and preferences. For example, Europeans prefer a rigorous email style, while Americans pay more attention to efficiency and simplicity.
Skill 6: Avoid sensitive words and incorrect formats
Avoid using sensitive words in emails and avoid formatting errors, such as all-capitalized titles and misuse of symbols. At the same time, keep the content of the email concise and clear, and avoid excessive length.
By using these skills reasonably, foreign trade salesmen can improve the effectiveness of email marketing and better develop customer resources.