As a common means of customer development, email marketing is particularly important in the field of foreign trade. However, in order to succeed, you need to master some key skills. This article will introduce some email development customer skills to help foreign trade salesmen achieve better results in email marketing.
Skill 1: Clarify the goal of email marketing
The goal of email marketing should be clear and specific, such as promoting the brand, promoting new products and services, maintaining customer relationships or developing new customers. Only by clarifying the goal can you conduct targeted email marketing and improve the effect.
Skill 2: Establish a customer email list
Establishing a customer email list database is the basis for email marketing. Customer information can be obtained through accumulated customer email information, website registration information, email communication records, etc. You can also consider directly leasing data and choosing a reliable database company to cooperate.
Skill 3: Choose a suitable email marketing platform
It is important to choose a professional email marketing platform to increase the speed and arrival rate of emails. Do not choose a small company to avoid being regarded as a spammer and affecting the effect of email delivery.
Skill 4: Design creative email content
The design of email content should be creative, including email page design, website landing page design, email title and preface, etc. Simple and beautiful design can attract customers’ attention and increase the opening rate of emails.
Skill 5: Track the effect of email marketing
After sending the email, it is necessary to track the effect of the email in a timely manner, including the unsubscribe rate, receipt rate, opening rate, reading rate and link click rate of the email. Adjust the email sending strategy according to the tracking results to improve the effect of email marketing.
The above are some key skills for developing customers through email. By using these skills reasonably, foreign trade salesmen can improve the effect of email marketing and develop more customer resources.