In foreign trade business, it is very important to actively develop customers, but the key lies in how to find accurate customer groups and key decision makers. Some people like to win by quality, while others like to win by quantity. No matter which method is used, it is necessary to find customer groups and key people in a targeted manner.
Method 1: Accurately locate customer groups and key decision makers
When actively developing customers, you should target B-end customers, such as dealers, agents, or the person in charge of a factory using large equipment. These customers can bring you long-term and stable orders, or the value and added value of the product equipment are relatively high, and the input-output ratio is relatively good. Although the cycle of actively developing customers is usually longer, it requires higher experience and skills of the salesperson.
Method 2: Use search engines and social media to obtain customer information
Use search engines, use product keywords plus email suffixes, search for target buyers of similar products, and record contact information, send development letters or contact directly by phone. In addition, you can also actively obtain customer information through social media such as WeChat, Facebook, LinkedIn, Twitter, etc.
Method 3: Use customs data to analyze target markets and competitors
Customs data contains the most authentic import and export transaction records of various countries, which can be used to analyze target markets, gain insight into industry changes, understand competitors, etc. Through customs data, you can dig out the contact information of the purchasing company and contact customers in a targeted manner.
Method 4: Use foreign trade B2B platforms to expand the amount of information released
The foreign trade B2B platform is an indispensable channel that can expand the amount of information released and increase the possibility of potential customers. For newcomers to foreign trade, the foreign trade B2B platform can provide a backing to help expand customer resources.
In short, proactive customer development is one of the keys to the success of foreign trade business. Regardless of the method used, we should focus on accurately positioning customer groups and key decision makers to improve the efficiency and success rate of customer development.