In foreign trade business, effective email management and customer development are crucial. Good email management can improve work efficiency and reply to customers in time, while effective customer development can help open up the market and promote business development. This article will introduce the essential email management and customer development skills for new foreign trade people to help them smoothly carry out foreign trade business.
1. Email management
In foreign trade business, a large amount of email exchanges are involved every day, so good email management is essential. First of all, it is recommended to send and receive emails at least 4 times a day to keep responding to customer feedback in a timely manner. In particular, pay attention to the time difference and try to handle feedback at home to ensure the timeliness of the reply. Secondly, reply to emails as quickly as possible. If you can’t solve the problem, you can simply reply to the customer saying “I have received the email and will deal with it as soon as possible” to let the customer know that you value their problem. Finally, all customer information should be recorded in time and customer information management should be done well to facilitate tracking and classification, so as to prepare for subsequent business development.
2. Customer development
Customer development is a vital part of foreign trade business. First, you should take the initiative to find customers, use portals, B2B websites and other platforms, find potential customers through keyword searches, send short inquiries, and arouse customers’ interest. Secondly, regularly browse relevant business websites, publish information with commercial value, and attract the attention of potential customers. In addition, regularly send the latest product information to old or potential customers, keep in touch with customers, and establish good cooperative relationships. Finally, hold meetings regularly to analyze reasons, summarize experience, improve work systems, and improve work efficiency.
Through the application of the above email management and customer development skills, new foreign trade people can better carry out foreign trade business, improve work efficiency, expand markets, and achieve steady development of business.