I believe that many friends in the cross-border e-commerce industry will be concerned about the current status of cross-border e-commerce development. The following editor will take you to see the current status of cross-border e-commerce development in 2019~
Current status of global cross-border e-commerce development
In 2018, global retail e-commerce sales were US$2842 billion, a year-on-year increase of 23.4%. It is expected that e-commerce sales will exceed US$3 trillion in 2019. In 2018, the global B2C cross-border e-commerce transaction volume exceeded US$650 billion, a year-on-year increase of 27.5%. It is expected that the global B2C cross-border e-commerce transaction volume will exceed US$800 billion in 2019.
At the same time, e-commerce sales accounted for 11.9% of the global retail sales, an increase of 16.7% over last year. It is expected to continue to grow in the future, and online shopping will become more and more popular around the world.
In 2018, the number of online shoppers worldwide was 1.79 billion, a year-on-year increase of 7.8%. It is expected that the number of online shoppers worldwide will exceed 1.9 billion in 2019. At the same time, the global online shopping penetration rate is 61.6%, an increase of 2.3% year-on-year, and online shopping will become more popular around the world.
As of 2018, the survey shows that when global consumers use cross-border e-commerce platforms for cross-border shopping, 24% of consumers choose Amazon, 16% of consumers choose Alibaba’s AliExpress, 14% of consumers choose eBay, and 10% of consumers choose Lazada.
In terms of distribution across regions, the proportion of consumers using cross-border e-commerce for online shopping in the Middle East is the highest, reaching 70%, while the cross-border e-commerce users in the Asia-Pacific region and North America are less than 50%, and the overseas shopping consumers in Europe and South America are less than 60%. In addition, data shows that domestic e-commerce in Australia accounts for the vast majority of online consumption, accounting for 74.6%. Only 25.4% of online consumption is conducted on cross-border e-commerce platforms.
Current Status of China’s Cross-border E-commerce Development
From 2015 to 2018, China’s import trade transaction scale continued to rise. In 2018, the total import value was about 14.1 trillion yuan, an increase of 1.6 trillion yuan over the whole year of 2017, becoming an important driving force for this year’s foreign trade growth. In 2018, the scale of China’s cross-border e-commerce transactions reached 9.1 trillion yuan, and it is expected to reach 10.8 trillion yuan in 2019.
In 2018, the number of Chinese overseas shopping users exceeded 100 million. Under the condition of consumption upgrading, personalized and high-quality consumption demand has become prominent. Overseas travel, overseas study, and overseas cultural input have created a cultural environment for the new generation of overseas shopping. Users’ demand for high-quality cross-border e-commerce has gradually increased, and the scale of users will continue to expand.
Development Trend of China’s Cross-border E-commerce
With the rapid development of the cross-border e-commerce industry, counterfeit goods, difficulties in protecting rights, bundling and tie-in sales, and big data killing old customers have continued to breed chaos.
The introduction of the E-commerce Law and a series of new cross-border e-commerce policies have made clear provisions on product safety, taxation, logistics, after-sales and other aspects, which is conducive to changing the original situation of uneven cross-border e-commerce platforms and barbaric growth of the industry, so that enterprises have rules to follow and standardized development, and promote orderly market competition.
At the same time, it also strengthens the protection of consumer rights, which is conducive to promoting purchases and promoting industry development.
Since 2018, the cross-border e-commerce industry has ushered in policy benefits. The introduction of the E-commerce Law and a series of new cross-border e-commerce policies will regulate the development of the cross-border e-commerce industry.
Increasing personal cross-border e-commerce consumption limits and adding cross-border e-commerce comprehensive pilot areas will create a good policy environment for the further development of the cross-border e-commerce industry.
At the same time, the purchasing power of Chinese consumers continues to increase, and the domestic demand of the cross-border e-commerce market is huge, bringing more development opportunities for cross-border e-commerce companies.
The above is the interpretation of the current development status of cross-border e-commerce~