If Amazon sellers want to achieve greater sales, in addition to completing daily operational tasks, they still need to spend time analyzing the main operational data of the store and constantly consolidate their operational capabilities! Here are some Amazon store operation tips.
1. Pay real-time attention to the policies and foreign information of the Amazon platform
1. Understand the policies of the Amazon platform
Amazon opens stores around the world, and each website will formulate corresponding policies and regulations, such as Amazon prohibiting sellers from asking buyers for good reviews, prohibiting sellers from improper evaluations, and recently prohibiting sellers from violating QA policies.
Amazon focuses on customer experience, and customer feedback will also affect the seller’s account performance.
Therefore, when Amazon sellers are operating, they must pay special attention to and pay attention to Amazon’s latest policies.
2. Understand changes in foreign situations
Foreign festivals and seasonal changes will affect changes in commodity sales. Amazon sellers should also pay attention to festivals, seasonal changes, climate changes, etc. in the sales area, which is also an indispensable job for merchants.
2. Do a good job of investigating and analyzing Amazon product information
Selecting and developing products is the primary task in Amazon’s operations.
3. Understand Amazon A9 algorithm to optimize product ranking
1. Keywords related to the product
The higher the relevance of the keyword, the higher the Amazon search ranking.
2. Product conversion rate
For the same type of products, the greater the sales volume, the higher the conversion rate.
3. Amazon sellers’ account weight and store performance
4. Create high-weight, high-ranking listings
5. Correctly choose logistics and distribution
1. First of all, since self-shipping requires handling in terms of inventory, packaging, distribution, after-sales, etc., it is recommended to choose FBA transportation as much as possible, and you can enjoy the complete logistics and distribution services provided by FBA.
2. Secondly, choose a suitable logistics company to ship. Amazon sellers should consider timeliness, price, and regional advantages to choose a relatively safe and cost-effective logistics company.
Six. Amazon on-site and off-site marketing
1. On-site marketing mainly refers to Amazon’s on-site advertising. Through advertising activities, the listing can be ranked higher, and a higher product exposure and click-through rate can be obtained, which, to a certain extent, helps to increase product sales.
2. Off-site marketing mainly involves bringing traffic to their own stores through social media such as Facebook, Instagram, Twitter, Google search engine ads, blogs, and video media. In the early stage, multiple off-site resources have been accumulated, which has played a certain role in the promotion and promotion of products.
Seven. Data analysis and adjustment strategy
Eight. Timely buyer feedback
Amazon sellers should track buyer feedback information in a timely manner and prepare email reply templates in advance.
The above are the operating skills of Amazon stores. I hope it will be helpful to you.