To do a good job in marketing promotion, holiday business opportunities are the eternal truth; to develop overseas markets, understand different countries and customs, and control holiday marketing points are the first step to achieve sales. The following is a collection of important festivals and some major marketing nodes in the mainstream overseas markets in October to help overseas sellers sort out their ideas for the peak season of e-commerce in the second half of the year in advance and prepare for it!
10.4 World Animal Day
World Animal Day is October 4th every year, originating from the initiative of St. Francis, an Italian Catholic monk in the 12th century. World Animal Day advocates better treatment of animals and people engaged in animal welfare movements. Now more and more people pay attention to animals and protect animals.
Marketing suggestions: In terms of product selection, it is recommended that cross-border sellers can carry out promotional activities from the perspective of animals such as cat food, dog food, and animal toys. At the publicity level, sellers can consider carrying out related topic activities on social media, such as public welfare rescue of small animals, animal adoption activities, etc.
10.10 Canadian Thanksgiving
Canadians attach great importance to Thanksgiving. They will get together with relatives and friends on this day, send each other thank-you cards, and give gifts carefully and accurately. Canada’s Thanksgiving will be slightly different from the United States on the second Monday of October every year.
Marketing suggestions: Thanksgiving is very popular every year. It is recommended that cross-border sellers make marketing plans in advance, set promotion time, set corresponding commodity discounts, and stimulate buyers’ shopping desire; products can start with clothing, shoes and hats, jewelry, and small gifts.
10.10 Southeast Asia Shopping Festival
Southeast Asia is accustomed to doing festival marketing every month. TikTok can see from the Southeast Asia 9.9 promotion foreign war report that Southeast Asia’s business has grown significantly, with Malaysia’s data being the most prominent. It is recommended that cross-border sellers take the lead in laying out the Southeast Asian market and seize the opportunity to go against the wind.
Marketing suggestions: The Double Ten event is suitable for sellers in any industry. It is recommended that cross-border merchants can publish brand activities on the homepage in advance and lay out the market in advance.
10.10 Columbus Day
Columbus Day, also known as Columbia Day, is a festival on October 12 or the second Monday of October to commemorate Columbus’ first landing on the American continent in 1492. On the day of the festival, Americans will hold a parade of floats, and the Columbus Day Parade is also the largest celebration in the United States to showcase Italian cultural traditions.
Marketing suggestions: This is a song and dance parade. In order to match the festive atmosphere, Americans will also dress up their clothes carefully. Cross-border merchants can combine some festive matching content such as clothing and makeup on TikTok, Instagram, and Facebook social media; products can also choose some items, clothing, cosmetics, decorations, etc. with a festive atmosphere.
10.24 Indian Diwali
Diwali, also known as the Festival of Lights, is the most important festival for Indians every year, just as grand as the Chinese New Year. Diwali is a five-day event. Although it is not as long as the first month in China, the entire Diwali is full of love and equality.
Marketing suggestions: During the Lantern Festival, Indians will gather with relatives and friends to enjoy the scenery, taste delicious food, and exchange gifts. In the product, it is recommended to prepare fireworks, candles, small gifts, festive food, etc. Marketing suggestions are to create an exclusive cover for the Lantern Festival promotion. Of course, advertising and marketing techniques can give priority to Indian languages in order to truly achieve localized marketing.
10.31 Halloween Eve
Halloween is on November 1st, but most people celebrate Halloween. On that night, children will wear various clothes and masks and go door to door to collect candy. Now, with the development of business, Halloween is becoming more and more a global festival.
Marketing suggestions: Cross-border merchants can use pumpkin lanterns, candy, fancy clothes, hats, party supplies, etc.