In the pet consumption market, although the demand for pet food occupies an important position, the regulation of pet food in Southeast Asian countries is relatively strict and the entry threshold is also high. Therefore, cross-border sellers can seize the opportunity in the Southeast Asian market by exploring the subdivided track of non-food categories.
Indonesia: Develop a diversified pet products market
In the Indonesian pet market, the brand and product concentration of pet feeders, furniture, toys and aquarium equipment is relatively low, the market competition is relatively low, and there is huge room for development. However, new products such as pet hair accessories, shoes and socks, and neck accessories account for a high proportion, providing important layout opportunities for cross-border sellers.
Philippines: Focus on pet fashion and care market
The demand in the Philippine pet market is mainly concentrated on pet clothing, hair accessories and neck accessories. At the same time, the concentration of hair care and oral care brands is low, and the market space is large, which is a category that cross-border sellers can focus on developing.
Malaysia: Focus on pet fashion and care categories
The Malaysian market has a large demand for pet clothing, neck accessories, etc., and consumers are relatively receptive to new products. In addition, the concentration of hair and nail care brands is low, and the market competition is low, which deserves the attention of cross-border sellers.
Thailand: Exploring the potential of pet home and toy markets
In the Thai market, there is a strong demand for pet feeders, home toys, pet clothing, neck accessories and other categories, and new products account for a high proportion. The market concentration and competition are relatively low, providing good development opportunities for cross-border sellers.
The Vietnamese market has a large demand for pet clothing accessories and care products, and the market acceptance of new oral care products is also high. New brands and new products are easy to enter the market, providing a broad space for development for cross-border sellers.
In general, the Southeast Asian pet consumption market is still full of opportunities, especially in the field of non-food products such as pet home, washing and care, toys, furniture, clothing accessories, etc. Due to differences in religion, culture and pet regulations among Southeast Asian countries, cross-border sellers need to fully consider the differences and diversity of different countries when making product layouts. Therefore, understanding the characteristics of each country’s market and accurately positioning and layout according to demand differences will be the key strategy for cross-border sellers to succeed in the Southeast Asian market.