With the booming mobile game market, games have become an important part of the global entertainment industry. It is predicted that by 2024, the number of mobile game players worldwide will exceed 2 billion, which is equivalent to a quarter of the world’s population becoming mobile game players. This trend not only brings a huge player group, but also contains huge commercial potential.
1. Huge market potential of mobile games
Mobile games have become more than half of global game spending. Taking the US market as an example, the total spending on PC, game consoles and handhelds is 86 billion US dollars, while the spending on mobile terminals has reached 103 billion US dollars, exceeding the total spending on other ports. In the United States, veteran mobile game players spend an average of more than 300 US dollars on in-app purchases each year. This shows that new players are willing to spend money, both during and after the epidemic, as long as they can get more fun and benefits from the mobile game experience.
2. Characteristics and influence of modern game players
TikTok classifies those who spend at least 7 hours a week playing mobile games as “modern gamers”, believing that they have greater influence on the game and pop culture industries. Characteristics of this group include:
Stronger Brand Loyalty: Modern gamers are 1.6 times more likely to express brand loyalty than other groups, making them a valuable resource for marketers building lasting connections.
Early Adopters: One-third of modern gamers are early adopters of new games and platforms, willing to try new things and being important to the industry’s updates and developments.
More Likely to Be Influencers: Modern gamers are twice as likely to share their opinions on new products as other groups, making them more likely to become influencers in their social circles.
Active Use of Other Forms of Media: Not only are they active users of games, they are also 84% more likely to watch more than 20 hours of streaming content per week.
Stronger Cultural Awareness: Modern gamers are trendsetters in the gaming community and are nearly five times more likely to follow global pop culture than other groups.
These modern gamers are not just consumers in the gaming market, but also important drivers in shaping gaming culture. Their brand loyalty, early adoption behavior, influence, and cultural awareness make them an indispensable part of the gaming industry. Understanding and meeting the needs of this group will be of great significance for predicting the long-term trends and cross-generational development of the gaming industry.