Amazon’s main image is an important factor affecting the click-through rate and conversion rate of products. For sellers, the choice of main image is crucial. Therefore, many sellers are very cautious when making main images and seek various methods and tools to optimize the effect of main images. In this article, we will share three main image testing tools to help sellers increase the exposure and sales of products.
Main Image Testing Tool 1: “Amazon Image Testing Tool”
This tool allows sellers to test the main image before the product goes online to understand the display effect of the main image on the Amazon front-end search results page. The operation process is very simple. First, add the “Amazon Image Testing Tool” plug-in in Google Chrome, and then open the Amazon front-end search results page. Through this tool, sellers can not only view the effect of their main image, but also compare their own images with those of competitors, so as to better optimize their main images.
Main Image Testing Tool 2: Image AI Tool
This tool uses AI technology to parse and score the main image to help sellers understand which main images are more attractive and advantageous. After uploading the main image, the tool will perform AI scoring on the image, and the higher the score, the better the image is considered. This tool can help sellers get some objective feedback and suggestions when making the main picture. Although it cannot completely replace Amazon’s A/B test, it is still helpful for the optimization of the main picture.
Main picture testing tool three: Pickfu.com
Pickfu.com is a tool that tests the market acceptance of Amazon’s main picture through voting. It finds 50 real Amazon Prime buyers outside the Amazon site, collects their real feedback, conducts A/B testing, and selects the main picture that is more in line with the aesthetics of local consumers. Compared with traditional A/B testing, PickFu has a shorter feedback cycle, and sellers can start receiving feedback within a few minutes, so as to quickly iterate and optimize.
Although Pickfu.com is a very effective tool, the only drawback is that each vote costs $1. Despite this, many sellers are still willing to try this tool because it can help them quickly obtain objective market feedback and optimize the main picture to improve the sales effect of the product.
When doing Amazon business, sellers need to constantly learn and try various methods to improve the competitiveness of their products. By utilizing data analysis, user feedback, and main image testing tools, sellers can better understand consumer needs and preferences, thereby optimizing their product main images and increasing product click-through rates and conversion rates.