In the Amazon seller circle, there are some categories that are known as the most competitive, that is, the most challenging. These categories have various challenges and problems, which require sellers to put in more effort and hard work. Let’s explore some of these categories.
1. 3C electronics and small appliances category
The 3C electronics and small appliances category has long been one of the most competitive and costly categories on Amazon. Products in this category, such as rice cookers and vacuum cleaners, have seen a surge in demand during the mask period, but they are also accompanied by challenges such as high operating costs and fierce competition.
2. Beauty category
On the surface, the beauty category seems to have high demand, rich products, and good profits, but in fact it is difficult for new sellers to make money. This is because products that come into direct contact with human skin need to be FDA certified before they can be put on the market for sale, setting a certain entry threshold. Despite this, beauty and personal care products, as a category with high demand and high profits, still attract the attention of many sellers.
3. Clothing Category
Clothing and shoes are also best-selling categories on Amazon, but there are problems with size differences and high return rates. Sellers need to prepare a large number of SKUs to meet the needs of different consumers, resulting in inventory backlogs and excessive capital occupation. In addition, changes in fashion trends also increase operational challenges.
4. Toy Category
The toy category market is huge, and the chance of a hit is high, but it also comes with huge risks. Sudden infringement complaints may lead to product removal or even store closure, and sellers may also face problems such as frozen funds or compensation. This makes the operation of the toy category quite risky.
Although there are various challenges and risks in these categories, challenges also mean opportunities for sellers who have courage and perseverance. By overcoming these difficulties, sellers can build a solid business on Amazon and achieve long-term success.