On cross-border e-commerce platforms, it is crucial to ensure the consistency of product information. However, sometimes there will be “inconsistencies”, such as the physical picture does not match the sales picture or the sample information in the qualification document does not match the physical picture. This article will explore the “inconsistency” situation and solution, and illustrate it through cases.
1. Situation Analysis
1) Image Inconsistency (Inconsistency between the physical picture and the sales picture)
The physical picture is inconsistent with the SKU picture, and it is necessary to recheck and upload.
2) Product Inconsistency- Test Sample (Inconsistency between the sample information and the physical picture of the qualification file-Inconsistency of sample information)
The test sample in the qualification file is inconsistent with the sample picture of the sold product, and the correct qualification file needs to be resubmitted.
2. Situation Example
Inconsistency between the physical picture and the sales picture (SKU)
Interpretation:
There are two styles of red and green in the actual sales picture, but there is only a physical picture of the green model in the qualification file, and the physical picture of the red model is missing.
3. Precautions and solutions
Consistency check: The physical picture (actually taken by the merchant) must be exactly the same as the sales picture (SKU), including color, pattern, design, etc.
Accuracy of qualification documents: The samples appearing in the qualification documents should be consistent with the products sold, and it must be proved that each product has been tested, and the color, pattern, design, etc. must be consistent.
Maintaining the consistency of product information is crucial. Avoiding “inconsistency” problems depends on carefully checking the physical picture and the sales picture and ensuring the accuracy of the qualification documents. Only in this way can we provide a consistent shopping experience, enhance customer trust, and effectively avoid unnecessary troubles caused by “inconsistency” problems.