Email marketing, as a widely recognized but underutilized marketing method, actually hides huge potential. Many sellers are often skeptical about the effectiveness of email marketing and even ignore this powerful channel for attracting customers. However, in fact, the many advantages and benefits of email marketing are enough to make any seller excited. Let’s decipher email marketing and explore why it is your weapon.
1. Low cost:
The cost of email marketing is extremely low, and you can send a large number of emails for only a few dozen dollars. Compared with other paid advertising forms, this is almost negligible. Therefore, email marketing is regarded as a low-cost and free way to attract customers.
2. Directly reach the target audience:
With email marketing, emails can be delivered directly to the user’s inbox without any platform interference, thus directly reaching the target audience. Considering that there are 4.1 billion email users worldwide and the high open rate of emails, its coverage is very wide.
3. Promote conversion:
Email marketing can regularly send product information and promotional information to customers, stimulating customers to click to view details, thereby bringing more traffic and promoting conversion. Especially for cross-border e-commerce independent station sellers, this is an efficient conversion method.
4. Establish long-term relationships:
In addition to promoting products and services, email marketing can also be used to establish long-term relationships with customers. By sending valuable information to customers, such as industry information, promotional activities, etc., you can maintain customer relationships, enhance brand presence, and increase the possibility of long-term customer repurchase.
The application scenarios of email marketing are rich and diverse. Whether it is daily greeting emails, scene-triggered emails, promotional emails or process emails, they can effectively promote sales, improve customer satisfaction, and thus promote business development.
Therefore, whether you are a novice seller or an experienced veteran, you should pay attention to and make good use of email marketing. It is not only a low-cost way to attract traffic, but also an important means to reach the target audience, promote conversion, and establish long-term relationships. Based on this, carefully designing an email marketing strategy will bring more growth opportunities to your business.