If sellers want to run their own stores well, they must use all methods and techniques to operate. Therefore, this article will introduce how to optimize Facebook ads.
1. Create interactive ads.
1. Before the product is officially launched, you can preheat it. At this time, video ads are a good form.
Create an ad campaign for the core audience with the purpose of interaction optimization, the purpose of which is to establish a connection with users.
2. What needs to be done is to detect and optimize ads. However, excessive adjustments will affect the system’s learning of ad campaigns. Generally speaking, when the display volume of ads is 2K-3K, it is more appropriate to make adjustments. (This indicator can be adjusted according to your own products and project conditions)
3. At this time, you can place ads for similar audiences.
2. Create conversion ads for browsing pages.
This requires sellers to have a web page and have completed Facebook pixel embedding. For core audiences, create ad campaigns for browsing purposes, the purpose is not only to divert traffic to their own websites, but also to understand user preferences.
1. Take conversion rate as the goal.
If the advertisement is for sales, conversion is always the ultimate goal of the advertisement. If conversion is used as the optimization goal, FB will optimize the advertisement towards the optimal conversion result.
2. Optimize the likes and shares of the advertisement.
When creating an advertisement, use the “Use existing position” option, and all “post-commitments” will be accumulated in the same advertisement.
3. Optimize FB advertising bids.
From experience, there is not much difference between using automatic bidding and manual bidding.
4. Set up a schedule for advertising delivery.
Advertisements are not valuable 24 hours a day, seven days a week.
Check the FB advertising report, which will show what results were obtained at what time of day. Through this, sellers can set the schedule of advertisements so that it will only be delivered during valuable time periods.
5. Reduce the frequency of advertisements in an effective schedule.
When operating a large-scale advertisement that runs for many weeks, you will face the problem of advertising fatigue.
Sellers can set up multiple sets of materials and run them in a cycle seven days a week.